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Clio Life Care intensifies portfolio, channel expansion to push health functional foods growth

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The agency is a subsidiary of Korean magnificence firm CLIO, residence to a number of in style cosmetics manufacturers, together with Clio, PeriPera, Goodal, and Dermatory. It was established to increase into the well being and wellness sector, notably the beauty-from-within class.

Following the Japan debut of its ingestible beauty brand TRUE RX in 2024, Clio Life Care employed a brand new CEO, Kim Ji-yeon, in January 2025 to speed up its progress.

Kim has 24 years of expertise within the well being useful meals business. Since her arrival, the corporate has carried out a collection of organizational restructuring initiatives, together with product portfolio enhancement and distribution technique streamlining.

In response to the corporate, its technique, pushed by enlargement of product traces and distribution channels, is yielding tangible outcomes. As of the third quarter of 2025, quarterly gross sales reached KRW2.5bn (USD1.7m), representing an roughly 80% year-on-year progress.

Past its current internal magnificence merchandise, corresponding to collagen and glutathione, TRUE RX has ventured additional into the broader wellness class, with its line-up now consisting of different dietary dietary supplements and well being useful meals, together with vaginal well being probiotic and blood sugar administration dietary supplements, enzyme sticks, and borage oil capsules.

The model has additionally carried out a distribution diversification technique, leveraging new channels like residence purchasing and crowdfunding.

It mentioned that its new merchandise have particularly carried out nicely. For example, TRUE RX Wego Sac, which is formulated with the patented and well-documented L.casei 431 probiotic pressure, achieved an preliminary demand charge of roughly 3,500% in a pre-launch crowdfunding marketing campaign, and is at the moment within the second spherical of funding.

The marketing campaign is being held on Wadiz, South Korea’s largest and main crowdfunding platform.

One other instance is TRUE RX Ace Natural Olive Oil, which was launched via a house purchasing platform in Korea final July and bought out all portions by the eighth broadcast.

The product is available in a sachet format, with every individually packed sachet containing olive oil made solely from natural Greek Koroneiki olives. It has been licensed as an natural processed meals by Japan’s Ministry of Agriculture, Forestry and Fisheries.

Primarily based on its imaginative and prescient of “offering actual well being options tailor-made to the life cycle and for ultra-fast absorption”, the model intends to give attention to offering customized merchandise for customers.

Poised for giant position

Constructing on this progress momentum, Clio Life Care plans to step up its enterprise enlargement technique in 2026.

Key methods embody broadening its portfolio of useful meals, particular planning for every gross sales channel, and securing a worldwide distribution community.

In the long run, the agency plans to cement its well being useful meals line as an unbiased progress pillar.

“We’re securing a second progress engine for the corporate by increasing the client base and advertising and marketing capabilities constructed via the cosmetics enterprise into the well being useful meals sector.

“This yr, we’ll set up a secure progress trajectory by strengthening our model consciousness and increasing our product line-up,” Kim mentioned.

As well as, Clio Life Care appears to be like to pursue sustainable progress primarily based on clear and moral administration, and actively implement the corporate’s ESG administration to fulfil company social duty.

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January 12, 2026
Check out the first wave of speakers for our Growth Asia Summit 2026

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The event brings collectively main manufacturers, modern suppliers, main retailers, teachers and market specialists to discover the most important trade progress alternatives within the area.

This 12 months, the occasion featured keynote talks from the likes of Nestle, PepsiCo, Blackmores, Swisse, Mars Wrigley, Comvita, Yili, Biostime, and Danone, throughout the three days.

Try the highlights video here.

For the 2026 occasion going down in July, on day one we’ll assess the newest developments, improvements and alternatives for Toddler and Childhood Vitamin, and Maternal and Girls’s Well being.

On day two we’ll flip our consideration to Lively Life-style Vitamin, and new for 2026 Weight Administration, alongside Protein and More healthy Product Innovation.

And on day three we’ll faucet into Wholesome Ageing and Healthspan Advances.

We’ll even have devoted panel periods on Asia’s Client, Innovation and Retail Revolution and Asia’s Coverage Priorities.

All through the three-day summit, NutraIngredients-Asia and FoodNavigator-Asia will allow you to perceive how the trade can finest navigate the area’s extremely numerous shopper, regulatory, cultural and financial panorama as a way to reap the substantial meals, beverage and diet rewards.

Right this moment we are able to affirm that the primary wave of audio system consists of senior representatives from Japanese meals giants Ajinomoto and Calbee; French dairy pioneers Bel Group; Hong Kong headquartered H&H Group, the corporate behind Swisse and Biostime; Indian MNC and shopper items group Dabur; Malaysian pharmacy chain and model Alpro; and the winner of the Nutraingredients-Asia Awards product of the 12 months for sports activities diet, CurraNZ.

To see the complete listing, check out the speaker page on the event website.

Gary Scattergood, Regional Director APAC at William Reed, stated: “The 2025 occasion was an enormous success with 300 hundred senior trade leaders exploring the most important progress alternatives the area has to supply.

“We had been extremely proud that 94% of delegates rated the 2025 occasion both as glorious or good, with 93% saying they deliberate to attend once more in 2026.

“We’re working laborious to place collectively one other world-class agenda and will likely be saying audio system very quickly, together with visitors from Nestle, PepsiCo and Blackmores.”

The occasion takes place at Marina Bay Sands from July 8-10.

Customary delegate tickets price SGD1,995 plus GST, however you’ll be able to profit from the early chook fee of SGD1,496.25 till the tip of November. Register here

A delegate move consists of entry to the three-day summit, together with networking drinks on day one and our gala social night on day two.

To debate talking alternatives, contact gary.scattergood@wrbm.com. For partnership alternatives, contact sueann.peh@wrbm.com

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November 17, 2025
CHPA’s MacKay on growth, challenges, MAHA and going mainstream

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Duffy MacKay, senior VP of dietary dietary supplements on the Shopper Healthcare Merchandise Affiliation (CHPA) has witnessed this development, noting that the dietary complement trade is positioned for excellent success, particularly after getting a lift from COVID-19 pandemic.

“We’re on the precipice of changing into an actual mainstream a part of each self-care in addition to well being care in some ways,” he mentioned. “If you concentrate on it, we’ve transitioned from as soon as we had been various, then we grew to become integrative and now I believe we may push ourselves into the mainstream. Quite a lot of it actually began with COVID. You already know, with COVID, customers actually realized that diet and life-style had so much to do with being resilient.”

MacKay added that there’s additionally further momentum with Well being and Human Companies Secretary Robert F. Kennedy Jr.’s Make America Wholesome Once more motion geared toward bettering diet and preventing the continual illness epidemic within the U.S.

“That is one thing we haven’t seen with this a lot momentum in a very long time,” he mentioned.

Nevertheless, this mainstream success has additionally introduced some longstanding challenges, facilitated by unhealthy actors who’ve taken benefit of gaps in outdated regulatory framework, MacKay mentioned.

“A few of these unhealthy actors–whether or not they’re unscrupulous or whether or not they’re simply not certified to be manufacturing dietary dietary supplements–we see this fixed drumbeat of non-compliant merchandise or claims that basically couldn’t be substantiated with credible science,” he mentioned. “One other actual challenge that I believe has emerged extra not too long ago is illicit merchandise masquerading as dietary dietary supplements. Issues like tianeptine, delta-8, THC, phenibut, these truly might be harmful. They don’t belong in our class. They’re not compliant, however they’re actual public well being threats and that will get the eye of policymakers, regulators.”

MacKay reported encouraging conversations with FDA management who seem receptive to sensible reforms and centered on balancing security with lowering pointless laws that hinder commerce.

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November 13, 2025
Gut health: trends driving future growth
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What’s driving the intestine well being growth? Abstract
- Searches for intestine well being phrases surged as much as thirty-five p.c
- Digestive well being market hit $116.9bn with 8.74 p.c CAGR
- AI-powered digital twins promise personalised vitamin and intestine insights
- Poop transplants could quickly be democratised for wider well being use
- Subsequent-gen biotics like Akkermansia goal ageing and irritation
Intestine well being was as soon as thought-about terribly unsexy. Now, it’s one of many hottest matters in meals and beverage. Who would have thought that fermented cabbage (aka sauerkraut) or bacterial strains like Lactobacillus may develop into fashionable?

However the proof is within the information. In line with contract analysis organisation Magnitude Biosciences, searches for intestine health-related phrases are spiking, together with ‘intestine well being’ by 35%, ‘microbiome’ by 31% and ‘probiotics’ by 8% – all in 2024 alone.

The worldwide digestive well being merchandise market can be skyrocketing, reaching an eye-watering $116.9bn (€100.8bn), with a CAGR of 8.74%.

The intestine well being development has come far, and developments in microbiome science will proceed to push the envelope. What does the following frontier of intestine well being maintain?

1. Digital twins for precision vitamin

As synthetic intelligence reshapes industries worldwide, it’s additionally revolutionising intestine well being.

Sooner or later, it’s hoped that everybody may have their very own pc mannequin, a ‘digital twin’, which creates a personalised, digital reproduction of individuals’s information. Researchers may use it to mix genetic and dietary information, and higher perceive how genes have an effect on metabolism, weight-reduction plan response, and illness danger.

The extra information obtainable, the extra exact dietary recommendation may be given to profit intestine well being. (SewcreamStudio/Picture: Getty/SewcreamStudio)

Including steady monitoring of the intestine microbiome may permit for precision vitamin, says Andrea Maier, professor of drugs and wholesome ageing on the Nationwide College of Singapore. Utilizing digital twin know-how on this method may imply folks get individualised recommendation on what to eat, and what to not eat.

Such developments could also be obtainable quickly. The professor has a specific curiosity in postbiotics – the compounds produced when stay micro organism within the intestine digest fibre and different vitamins. Sure B nutritional vitamins and vitamin Okay can each be produced by intestine microbes.

“Think about growing nutritional vitamins for the intestine that don’t must be swallowed. I consider that is occurring already in medical trials,” she says, hinting that evidence-based personalised probiotic developments may attain sufferers and customers within the “coming years”.

2. Information-driven personalised consuming

Whereas precision vitamin is extra prone to contain organic information, like intestine microbiome profiling, personalised vitamin retains a eager eye on private and behavioural information.

Personalised vitamin is already right here, however AI will propel it to the following degree, believes UK nutritionist Rhiannon Lambert. “We’re solely a matter of years away from tech being on an individualised, microbiome degree. Meaning scanning a plate of meals, and AI telling you precisely what’s inside it – and taking it to the following degree.”

Analysing all the pieces on a extra micro degree relating to personalised vitamin could possibly be the long run, proper right down to “useful fibre strains”, she explains.

We’re solely a matter of years away from app know-how being on an individualised, microbiome degree, believes nutritionist Rhiannon Lambert. (Maskot/Picture: Getty/Maskot)

The extra organic information obtainable, the extra personalised and precision vitamin traces will blur. At a medical degree, physicians are in a position to analyse samples to higher perceive intestine well being. “They know that what we eat, our digestion, and our intestine microbes are key to our long-term well being and the way we operate.”

That’s one thing already underway in medical settings, however Lambert predicts that may quickly be democratised. “Everybody will have the ability to get that information on their telephones on the drop of a hat. That’s the place I hope we’ll see the analysis go mainstream.”

3. Faecal microbiota transplants (yep, poop remedy)

Maybe additional away, however nonetheless on the horizon, is the democratisation of faecal microbiota transplants. In layman’s phrases: poop remedy.

It’s straightforward to get weighed down by how a lot we don’t perceive in regards to the intestine microbiome, suggests Nationwide College of Singapore’s professor Maier. “What we’ve to be taught is what the true determinants are when enthusiastic about poop transplants.”

A faecal microbiota transplant is a medical process the place stool from a wholesome donor is transferred into the intestine of a affected person to revive a balanced microbiome. Transplants are recognized to assist sure infections, and are being trialled for different indications, like intestine and behavioural signs related to autism.

A faecal microbiota transplants (FMT) will help enhance good micro organism in a affected person’s intestine. (quantic69/Picture: Getty/Quantic69)

Professor Maier expects developments in stool transfers to proceed, apace. “Ultimately, we could even engineer micro organism to swallow, for them to continue to grow within the intestine.”

Sure, there are moral issues, she admitted, however doesn’t see these standing in the best way of intestine well being breakthroughs. “For me, that is the long run.”

4. Meals innovation for focused vitamin

And final, however definitely not least, comes meals innovation. We’ve seen this develop in recent times, with an inflow of recent manufacturers tapping into the intestine well being development. Suppose inulin-infused snack bars, pre- and probiotic sodas, and fermented meals galore: from kimchi to kefir and kombucha.

And innovation reveals no signal of slowing down. “What excites me is well being information giving floor to a brand new era of improvements,” says Katrien van Laere, chief scientific and medical officer at Danone.

The dairy large continues to innovate to construct out its ferments and biotics library, together with through the latest acquisition of Akkermansia Firm – which makes a next-generation biotic discovered to strengthen the intestine barrier, cut back irritation, and assist handle weight problems, diabetes and heart problems.

Danone’s newly acquired biotic has the potential to help wholesome ageing. (JackF/Picture: Getty/JackF)

The Akkermansia biotic has the potential to feed into Danone’s technique for focused vitamin, notably for ageing populations. Akkermansia ranges have been discovered to be notably increased in wholesome centenarians, in comparison with the overall aged inhabitants, and analysis suggests potential to promote healthy ageing.

“That is the period of recent yoghurts, new cultures, prebiotics and postbiotics,” says van Laere. “What an thrilling alternative it’s that we, as an organization, can contribute – alongside consultants – to enhancing client and affected person well being and wellbeing.”
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October 15, 2025
Swisse/ H&H Group’s H1 growth, RFK, Jr. on nutrition in medical school, and cordyceps in the EU

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Final week’s huge information included Swisse’s spectacular H1 efficiency, RFK, Jr.’s name for complete vitamin schooling and coaching at America’s medical schooling establishments, and the European Fee confirming Samsoniella hepialiwill not be novel and can be utilized in dietary dietary supplements.

Swisse has reported robust progress in its key markets of China, Australia and New Zealand for the primary half of this 12 months, led by what it says are improvements which have aligned with altering client preferences, together with magnificence, magnesium glycinate dietary supplements and children gummies.

Swisse’s mother or father firm Well being and Happiness Group (H&H Group) introduced its half 12 months financials on Aug 26.

The corporate’s Vitamin, Natural and Mineral Complement (VHMS) phase—which includes of Swisse’s merchandise—grew by 5.8% in income from RMB$3.3 billion (US$455.2 million) to RMB$3.4 billion (US$477.5 million) in the course of the interval.

China, Australia and New Zealand are the three main markets for Swisse.

In China, improvements that cater to shoppers’ evolving wants in beauty-from-within, detox and ageing had been mentioned to be a key purpose driving Swisse’s income progress.

Other than Swisse, which is H&H Group’s largest phase, the corporate additionally produces toddler formulation, pediatric probiotics and dietary supplements underneath the model Biostime, in addition to pet vitamin underneath the Strong Gold and Zesty Paw manufacturers.

The U.S. Division of Well being and Human Companies (HHS), with the assist of the U.S. Division of Training, are calling for America’s main medical schooling organizations to right away implement complete vitamin schooling and coaching.

The announcement is seen as an essential a part of RFK, Jr.’s Make America Wholesome Once more agenda, which prioritizes prevention and lowering persistent illness by way of improved food plan and public well being measures.

“Medical colleges discuss vitamin however fail to show it,” mentioned Secretary Kennedy in an announcement. “We demand quick, measurable reforms to embed vitamin schooling throughout each stage of medical coaching, maintain establishments accountable for progress, and equip each future doctor with the instruments to forestall illness—not simply deal with it.”

Responding to the announcement, many vitamin and dietary complement stakeholders voiced robust assist.

Daniel Fabricant, PhD, president and CEO of the Pure Merchandise Affiliation (NPA), applauded the announcement, which he known as an “historic step to prioritize vitamin schooling all through the medical coaching pipeline.

“By making certain that future physicians are outfitted with the information to counsel sufferers on a nutritious diet, which can embody supplementation, HHS is aligning with what shoppers already know: Higher vitamin means higher well being.”

Steve Mister, president and CEO of the Council for Accountable Diet, mentioned: “Poor diets are usually not with out consequence,” he mentioned. “It’s encouraging to listen to the Administration sound related alarms that healthcare suppliers ought to get this coaching earlier than they’re licensed to observe.”

The European Fee has confirmed that Samsoniella hepiali, generally marketed as cordyceps, will not be novel and can be utilized in dietary dietary supplements, marking a significant milestone for the mushroom trade.

The standing is just like Cordyceps sinensis, also referred to as ‘caterpillar fungus’, which was confirmed as not novel earlier this 12 months. Nevertheless, the mycelium and fruiting physique of one other species, generally known as Cordyceps militaris, stays novel in response to the Novel Meals catalogue.

Whereas the ruling is constructive and ‘lengthy overdue’, it might trigger confusion within the trade, in response to Robin Gurney, director of the Estonia-based mushroom extract provider Musheez.

It’s because S. hepiali is usually identified and bought as cordyceps however truly belongs to a unique genus.

Predominantly grown within the Qinghai-Tibet Plateau area of China, cordyceps historically refers to Ophiocordyceps sinensis. Often called the ‘winter worm’ or ‘summer season grass’, this fungus species may be very uncommon and will even be thought of endangered.

The species has been used for tons of of years in Chinese language drugs, with analysis exhibiting the fungus might assist stamina, vitality and lung and kidney well being.

Nevertheless, provided that wild O. sinensis is in scarce provide, it has change into an especially costly commodity, generally costing 1000’s of euros per kilogram, in response to Gurney.

Because of this, S. hepiali has successfully change into a substitute for O. sinensis in dietary dietary supplements throughout the globe.

“S. hepiali belongs to the identical fungal household— Cordycipitaceae—however is a unique genus from O. sinensis,” Gurney mentioned. “The fantastic thing about S. hepiali is that it delivers the identical key compounds as wild cordyceps, however it may be produced safely and sustainably.”

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September 2, 2025
Synbiotic may support infant growth and protect against pathogens

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The research, which happened throughout 18 facilities in Europe, discovered that the synbiotic formulation not solely elevated the abundance of Bifidobacteria, a cornerstone of the toddler intestine, but additionally decreased the presence of opportunistic pathogens.

“The synbiotic formulation promoted the growth of useful Bifidobacteria, particularly infant-type species, in all infants, suggesting the formulation might contribute towards minimizing the noticed gaps in early microbiome improvement between formula-fed and breastfed infants,” the researchers wrote in Frontiers in Vitamin.

Funded by Nestlé, the research is the primary to supply information on development, gastrointestinal tolerance and intestine microbiome outcomes in response to feeding with a novel toddler formulation.

Significance of HMOs and useful micro organism for toddler well being

Human milk is filled with oligosaccharides and useful micro organism that may positively affect the long-term well being of kids. Infants who will not be breastfed subsequently usually miss out on these essential elements, with research exhibiting that toddler feeding is a vital modifiable risk factor for infant disease.

Since some infants can’t be breastfed, scientists have begun to check the impact of including probiotic strains and manufactured human milk oligosaccharides to toddler formulation to evaluate whether or not these synbiotic options present well being advantages to infants.

On this research, the researchers added two strains of B. infantis and B. lactis to {a partially} hydrolyzed whey-based formulation. They then randomized 313 infants into three teams, with 118 fed the synbiotic formulation, 114 fed a management formulation (with no probiotic strains or HMOs) and 81 fed breastmilk.

At 4 months of age, the infants have been assessed for weight acquire velocity, fecal outcomes (abundance of Bifidobacteria, and immune and intestine well being markers), gastrointestinal tolerance and antagonistic occasions.

Lack of essential intestine micro organism in breastfed infants

Total, the research confirmed that the synbiotic formulation was protected and well-tolerated and supported wholesome, age-appropriate development as much as 4 months of age.

Whereas weight acquire was related within the synbiotic group in comparison with the management and breastfed teams, the intervention arm had barely increased weight-for-age, weight-for-length, height-for-age and length-for-age scores.

Stool consistency and frequency have been additionally related throughout the teams, with stool frequency barely decrease within the formula-fed infants in comparison with the breastfed infants.

Nevertheless, there was a big general growth of the infant-type species of useful Bifidobacteria within the synbiotic group in comparison with the management group.

The researchers additionally highlighted that B. infantis was noticed solely in small quantities within the breastfed group, indicating that there’s a ‘basic loss’ of this essential intestine micro organism in fashionable populations.

“Curiously, the commensal infant-type Bifidobacteria B. infantis have been solely hardly ever noticed in breastfed and management infants in comparison with synbiotic infants by means of three months,” they wrote. “An analogous low prevalence was not too long ago reported in different geographies, which is in keeping with the final lack of B. infantis and the decreased capability for HMO metabolism noticed in industrialized settings in comparison with creating international locations.”

The synbiotic group additionally had a decrease presence and abundance of opportunistic pathogens equivalent to toxigenic C. difficile. Primarily based on earlier analysis, the authors recommend this impact is probably going because of the HMOs current within the synbiotic formulation quite than the probiotics.

‘Maximizing’ the advantages of formulation

Total, the research highlighted the important position of HMOs and useful micro organism in early intestine and immune improvement.

The researchers famous that the analysis underscores the significance of ‘maximizing’ toddler formulation options to make sure formula-fed infants obtain the vitamins they should optimize development and general well being.

“Given the significance of breastfeeding for infants to have a wholesome, long-term developmental trajectory, it’s essential to maximise the advantages that formulation can present in circumstances the place breastfeeding just isn’t attainable,” they wrote.

The research will proceed to observe the infants as much as 15 months of age, with the subsequent set of outcomes anticipated within the close to future.

Supply: Frontiers in Vitamin. doi: 10.3389/fnut.2025.1628847. “Partially hydrolyzed, whey-based toddler formulation with six human milk oligosaccharides, B. infantis LMG11588, and B. lactis CNCM I-3446 is protected, effectively tolerated, and improves intestine well being: a staged evaluation of a randomized trial”. Authors: J.C. Picaud, et al.

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July 29, 2025
AI, culture & sustainability drive growth

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Personalised vitamin is transferring into the ‘zone of innovation’ within the UK —the perfect stage for launching new options, in response to Lux Analysis.

Combining insights from cultural anthropologists and superior AI to decode the deeper cultural meanings behind shopper conduct, Lux Analysis analyzes hundreds of thousands of pure shopper conversations to disclose what really issues to folks, and why.

”The thought of customized vitamin is culturally energetic within the UK and at the moment resonates with roughly 13.9 million shoppers aged 18 to 74,” Cheryl Auger, senior analysis director at Lux Analysis, informed NutraIngredients

“This concept has simply entered the mainstream when it comes to cultural maturity… It’s gaining traction and evolving as new concepts and applied sciences form the panorama.”

The ‘Lux Maturity Curve’ suggests the market is at first of mainstream acceptance, making it a perfect time for innovation.

Lux Analysis maturity curve (Lux Analysis)

Know-how and surroundings drive shopper choices

Lux information signifies that curiosity about new expertise and well being monitoring is a key driver of curiosity in customized vitamin, pushed by a want for precision, accountability and management.

One other sturdy motivator is rising consciousness of environmentally accountable meals selections and a desire to align private well being objectives with broader environmental values.

This implies shoppers are “navigating a tough stability between options that meet their particular person well being wants and approaches that align with moral and environmental issues,” Auger mentioned.

“An necessary cultural pressure emerges right here: The need for customized well being optimization can battle with the complexity of sustaining sustainable and eco-friendly practices.”

Based mostly on these insights, she suggests three key enterprise alternatives: tech integration, sustainability messaging and customised wellness applications.

She defined manufacturers can construct or improve digital platforms that present customized dietary suggestions and emphasize how customized vitamin options can align with eco-conscious values.

They will additionally provide customized dietary and wellness options that empower shoppers to tailor their routines, enhancing a way of company and alignment with particular person objectives, she recommended.

As this stays a novel marketplace for mainstream shoppers, Auger emphasised the significance of shopper schooling.

“The tradition continues to be creating, and shopper schooling stays important,” she mentioned.

“Manufacturers might want to assist shoppers perceive what customized vitamin is and the way it can assist their well-being. Participating content material—comparable to blogs, webinars and social media—can play a vital function in constructing consciousness and fostering a way of neighborhood round this evolving idea.”

Well being monitoring throughout the globe

World information from Euromonitor Worldwide reveals health monitoring apps, notably these built-in with wearable gadgets, are at the moment essentially the most extensively used amongst health-related digital instruments, outperforming different classes comparable to meals and sleep monitoring.

“This displays a rising world curiosity in real-time, data-driven well being monitoring,” Aishwarya Rajpara, advisor at Well being and Magnificence, informed NI.

Nevertheless, regional variations in engagement are evident. Europe, for instance, exhibits persistently lower-than-average utilization in wellness-focused apps like guided meditation and weight loss plan monitoring, “suggesting a extra cautious method to adopting digital well being applied sciences”, she added.

“Regardless of this, consolation ranges with well being apps, particularly these providing customized vitamin are remarkably excessive throughout all areas, with over 89% of shoppers worldwide expressing confidence. This marks a transparent world shift towards individualised, tech-enabled wellness.”

Belief and transparency key in Europe

In Europe, 91% of the respondents reported being comfy with customized vitamin apps, but their slower adoption has been formed by a trust-based mindset influenced by strict information privateness rules (comparable to GDPR), a desire for scientifically validated options, and a cultural emphasis on transparency.

Supply: Euromonitor Voice of the Shopper: Well being and Diet Survey, fielded February 2025 (n:21061) (Euromonitor Voice of the Shopper)

Latin America and the Center East and Africa present even larger consolation ranges (96%), pushed by fast urbanization, mobile-first infrastructure, restricted entry to conventional healthcare and a younger, tech-savvy inhabitants that embraces accessible, app-based wellness options, in response to the info insights.

In the end, European customers stand out of their desire for human-delivered, expert-backed well being recommendation.

“They’re extra more likely to belief suggestions from healthcare professionals than these generated solely by AI, favoring digital instruments that assist—not change—human experience,” Rajpara mentioned.

“This underscores the significance of designing well being apps that combine personalization with credibility, particularly in markets the place belief and transparency are paramount.”

Speaking recently with NI, customized vitamin business advisor Mariette Abrahams suggested that customized vitamin firms have to develop the human factor of their companies to be able to compete and guarantee buyer retention.

“It’s the human factor together with the AI that may assist folks with adherence and engagement and create higher longitudinal information to have the ability to innovate,” she mentioned.

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July 17, 2025
Collagen growth drivers and market opportunities

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Collagen has quickly change into a cornerstone of the well being and wellness business, Elizabeth Thundow, VP of administration consulting at market analysis firm Kline & Co. stated throughout a presentation at Vitafoods Europe final month.

“Over the previous decade, it has moved far past its origins in magnificence and joint well being to change into a extremely specialised and numerous class.

“And to take care of a premium place, ingredient suppliers should specialize and differentiate.”

Collagen’s evolution

The collagen market has undergone vital evolution within the final 10 years, Thundow defined. Hydrolyzed collagen, now extra generally known as collagen peptides, was the unique catalyst for the ingredient’s recognition in magnificence, joint well being and sports activities vitamin.

Collagen peptides are lengthy collagen molecules lower into smaller chains for enhanced bioavailability and absorption, and are derived from varied animal sources like bovine (cow), porcine (pig) and marine (fish).

Peptides stay essentially the most dominant type of collagen available on the market, Thundow famous, with firms like Gelita, PB Leiner and Rousselot working within the area.

“Whereas initially generic, premium suppliers are actually specializing in peptides for particular well being indications,” she stated. “They continue to be the most important class available in the market and are the amount driver.”

Nonetheless, different varieties of collagen are rising in recognition. Sort I collagen, which comes from bovine and marine sources, is used topically for pores and skin well being and wound therapeutic, however sort II collagen is gaining momentum to be used in dietary supplements.

It is available in native/undenatured kind from avian or marine sources and is utilized in joint well being functions, produced by suppliers comparable to Bioiberica and Lonza. Its hydrolyzed kind is avian-derived and produced by firms together with Biocell Collagen and dianafood.

“Collagen peptides are the most important class available in the market, nevertheless, they’re not quick rising. A number of the worth available in the market and development is being pushed by undenatured sort II collagen which I believe is all the way down to the analysis and science concerned,” Thundow stated.

Moreover, different sources have just lately entered the market, comparable to eggshell collagen and plant analogs (vegan collagen) which replicate collagen’s amino acid profile.

There’s additionally biomimetic collagen which is produced by way of precision fermentation. This type is shortly gaining traction, Thundow famous, with a lot of the expansion pushed by biotech corporations in China.

Market development drivers

The market’s “explosive” development can been underpinned by a number of components Thundow stated, referencing focused well being advantages and powerful alignment with key market tendencies comparable to longevity, an getting old society, health-conscious customers, a powerful scientific proof base, and format versatility like each ingestible and topical functions.

“Longevity is all over the place immediately, it’s change into such a giant subject particularly over the previous yr,” she stated.

“Final yr we had been speaking about wholesome getting old, lively getting old and staying properly as we become older, however now, longevity has actually taken heart stage.

“It has captured not solely the business’s creativeness, but in addition the buyer’s, and collagen is taking part in a distinguished function in that dialog.”

Nonetheless, up till just lately, the market was seeing double-digit development, which has just lately slowed to round 7% in response to Kline & Co. information, one thing that Thundow attributes to a slowing of scientific analysis.

“Within the early 2020s, we noticed a peak within the variety of scientific trials mentioning collagen, significantly over a three-year span, however curiously, that quantity has declined prior to now couple of years, which has been a stunning development.

“I believe a part of the rationale for the decline is that many are actually counting on previous analysis somewhat than persevering with to put money into new research, and that’s considerably regarding.

“There’s nonetheless room for enchancment, each within the high quality of trials and in how properly they’re underpinned by good science.”

That stated, rising analysis round collagen peptides and undenatured sort II collagen is now exploring indications past the standard concentrate on joint and pores and skin well being, Thundow famous.

“We’re now seeing research exploring the advantages of particular peptides for metabolic well being, cognitive operate, and periodontal well being, and so whereas the amount of analysis could have dipped, the range of subjects being explored is changing into more and more compelling.”

That is presenting a tangible alternative for suppliers to specialise in deliberate well being areas, she stated.

“For ingredient suppliers, the chance lies in sustaining a premium place by way of specialization, providing differentiated, high-quality, science-backed substances with very particular well being claims, and making a transfer away from generic collagen positioning.”

Shopper interpretations

Shoppers are clearly recognizing and interesting with the advantages of collagen, Thundow defined. That is evidenced by the rising recognition of entire meals variations of the ingredient, comparable to bone broth.

However regardless of excessive shopper curiosity in collagen, confusion and skepticism nonetheless current vital challenges to the business.

“Many customers wrestle to grasp collagen’s varied advantages and query its bioavailability and efficacy, and nonetheless we see that almost all shopper discussions deal with collagen generically,” she stated.

“As many as 95% of manufacturers fail to say the precise sort used, which reveals a significant communication hole from manufacturers.”

Going ahead, the important thing impediment to beat will likely be clear messaging and bettering shopper schooling going ahead.

“That is essential to beat confusion,” Thundow stated. “Alternatives exist for clear messaging round supply, sort, and performance of collagen to construct shopper belief and speed up class development.”

Some manufacturers are beginning to use synergistic merchandise and formulations to speak and maximize the affect and understanding of collagen.

Spanish dairy model Puleva has launched its calcium-fortified drink with added collagen, positioning it for improved mobility and joint well being.

“This product is all about supporting joint well being, and it actually stood out to me as a wise innovation,” stated Thundow. “It simply made sense—we already affiliate milk and dairy with bone and joint assist, so including collagen to the combo looks like a pure step.

“For me, innovation in product codecs is all about assembly buyer wants—it’s about delivering actual advantages with robust attraction, whereas additionally guaranteeing clear dosing and transparency.”

One other notable inclusion might be seen within the latest collaboration between bubble tea excessive avenue model Heytea and marine collagen model Vida Glow, which partnered to launch ‘Ocean’s Glow’, a ‘beauty-boosting’ tea.

“There are some attention-grabbing private care functions rising and what’s significantly notable about this innovation is the demographic they’re focusing on,” stated Thundow.

“In contrast to conventional collagen merchandise aimed on the active-aging market, this has been clearly designed for a youthful viewers like these of their 20s and 30s, and it’s an intentional transfer to encourage a lot youthful customers to include collagen into their routines.

“They’re positioning this as a way of life product for Gen Z and even Gen Alpha, utilizing acquainted, fashionable codecs like bubble tea to attraction to that market.”

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June 15, 2025
Boost Hair Growth Naturally – Moksha Lifestyle Products
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Introduction

Wholesome hair is not wholesome anymore. Hair development does not make sense on this technology. Do you additionally really feel like this? Individuals who have delicate, shiny, and lengthy hair are blessed in right now’s time. However what about those that wrestle with hair development? Individuals who wrestle with well being situations or environmental stressors cannot discover seen hair development ceaselessly. That is the place the science of important oil drops in. Here is the reveal that may make it easier to obtain the hair of your goals. Lime oil for hair development. The important oil is an unimaginable addition to your hair development routine. Let’s perceive it intimately.

Lime important oil for hair and different considerations works magically. It is sort of a potion in a bottle that delivers superb outcomes. The citrus essential oil can also be answerable for bettering the standard of hair, lowering dandruff, and tackling scalp irritation. Additional, it has advantages, equivalent to bettering hair development. Is not that an incredible blessing? Individuals who endure from immense hair fall and breakage can depend on lime oil for hair development. Plus, it’s nice to see that lime important oil affords unimaginable hair care advantages in the long term. So, are you excited to debate its advantages, utilization, and results? Let’s get began.

What’s Lime Important Oil?

Lime important oil is an antimicrobial and anti inflammatory oil derived from lime peel. It is a superb possibility on your pores and skin and hair. Not solely this, however it additionally serves as a pure antibacterial agent on your physique. Lime important oil comprises lively compounds like citral, alpha-pinene, and limonene. It has a powerful citrus perfume with soothing and therapeutic qualities.

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HOW TO USE ROSEMARY OIL FOR EYELASH GROWTH?

Lime important oil is widely known for its hair care and skincare advantages. When used successfully, it promotes hair development, improves pores and skin situation, and brightens the pores and skin. So, it is a full package deal that delivers distinctive advantages on your general well being. Allow us to focus on the science behind lime oil and hair development.

How Lime Important Oil Helps Hair Development?

Lime oil has numerous advantages and makes use of for hair. On this part, we are going to see how lime oil helps with hair development and improves hair well being.
- Lime oil is wealthy in properties that enhance circulation within the scalp. Sure, you heard that proper. As soon as the blood stream is regular, the hair instantly begins rising healthily. In case you are coping with hair loss and wish to regrow your hair, strive utilizing lime important oil with a carrier oil.
- One other means lime oil improves hair development is its rejuvenating properties. Are you questioning what it does? Nicely, lime important oil stimulates the hair follicles and enhances scalp well being. Recognized for its revitalizing properties, it grows new hair and improves hair density.
- Research have discovered that lime oil is wealthy in zinc, vitamins, and different nutritional vitamins that promote good hair well being. It helps develop hair sooner than ever.
- In case you are affected by hair loss and hair breakage each different day, then strive pure cures. The very best pure hair loss cures are important oils with a wealthy provider oil. This works like magic and boosts hair development in the long term.
- Lime oil for hair development is a strong treatment. It’s full of vitamin C. Vitamin C prevents hair loss, improves hair development, and maintains the hair texture. Additional, it promotes the shiny and lustrous hair that each woman needs. So what are you really ready for? Attempt the vendor’s lime oil for hair development.
Advantages of Lime Important Oil for Hair

Now that you realize nearly every part about lime important oil and its results on hair development, let’s focus on its advantages. Listed here are the highest 5 advantages of lime oil for hair.

1. Lime oil for hair development

If there’s one cause you must embrace lime oil in your hair care routine is its hair development advantages. Lime important oil does magic on your hair, as it’s full of nutritional vitamins, minerals, and antioxidants. Together with this, it’s also a wealthy supply of lively compounds. It stimulates hair development and affords much-needed vitamins to the hair. Lime important oil improves hair well being, with its strengthening properties. With a lightweight therapeutic massage remedy with lime oil, you’ll be able to obtain the perfect tresses ever. Nonetheless, don’t forget to dilute lime important oil with a provider oil for higher outcomes.

2. Lime oil for dandruff

Say NO to dandruff and flaky scalp as we welcome the OG lime important oil for dandruff. Lime oil is a perfect dandruff repellent. That is true. The system of lime important oil is created in a means that clears dandruff points like a PRO. Lime essential oil is wealthy in anti-inflammatory and antifungal properties. It pulls dandruff and retains scalp irritation at bay. Not solely this, however lime has citric acid that solves numerous scalp points and prevents dry scalp.

3. Lime oil for scalp irritation

As talked about above, lime oil for hair development is a match made in heaven. However other than this, it’s a nice ingredient for scalp irritation. It primarily clears out the scalp points like dryness, flakiness, dandruff, and irritation.

4. Lime oil for delicate and glossy hair

Are you questioning learn how to obtain the hair of your goals? The delicate and glossy hair shouldn’t be a matter of utilizing lavish haircare merchandise. There’s extra to it, together with pure cures and the perfect important oils. Fortunately, lime important oil promotes shiny and lustrous tresses with out being harsh. Sure, you heard that proper. Lime important oil is wealthy in vitamin C, which improves collagen manufacturing. It additionally enhances the feel of your hair and maintains the shine.

5. Lime oil for pure cleaning

It is time to cleanse your hair naturally with potent elements like important oils. You don’t have to make use of lime important oil straight in your scalp. As a substitute, mix 1 or 2 drops of lime oil together with your common shampoo for deep cleaning. Lime important oil is a pure detoxifier for the scalp. It eradicates filth, pollution, and dirt. It makes the scalp squeaky clear and wholesome.

Tips on how to Use Lime Oil on Hair?

Now we have lastly found the much-awaited lime important oil advantages for hair development. However are you aware learn how to use it for higher outcomes? Listed here are the perfect methods to incorporate lime important oil in your hair care routine.

Lime Oil Recipes for Hair Care

Recipe 1- Lime oil for dandruff
- For this recipe, you want lime important oil and different provider oils.
- Add 7 tbsp of additional virgin coconut oil or castor oil to a bowl.
- To this, add 10-15 drops of lime important oil.
- Combine it properly and apply it to your scalp.
- Hold it 1-2 hours and canopy it with a heat towel.
- Wash your hair with a gentle shampoo.
Recipe 2- Lime oil for hair development and shine
- In a bowl, add 2 eggs.
- Combine 10 drops of lime important oil into it.
- Now add a spoonful of curd and curry leaf powder.
- Combine it properly to make a paste.
- Apply to your hair and depart it for two hours.
- Now wash it off with a shampoo.
Security Ideas & Precautions
- Important oils are just for exterior use and may by no means be ingested.
- Retailer important oils out of attain of kids and retailer them away from different merchandise.
- Some important oils could be deadly to pets; subsequently, at all times analysis earlier than utilizing them.
- Important oils should ALWAYS be diluted earlier than making use of to the pores and skin as they’re extremely concentrated and might trigger irritation. You possibly can dilute them with a provider oil of your selection, and the utmost focus of Important oils must be 3-4%.
- At all times do a patch check earlier than making use of to bigger areas of the pores and skin.
- It’s unclear what results important oils have on pregnant and breastfeeding ladies. Whereas some take into account them protected, many medical doctors advise pregnant ladies to keep away from using fragrance oils.
- At all times purchase pure important oils and don’t purchase faux counterparts, as they gained’t include the identical therapeutic advantages.
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Finest Service Oils to Pair With Lime Important Oil

Lime important oil is a perfect selection for hair considerations. However, how do you employ it safely for optimum advantages? Nicely, we have now acquired you coated. Listed here are the perfect provider oils to dilute with lime important oil.

Conclusion

The advantages may be over, however the properties are infinite. Lime oil is a potent system that provides pores and skin brightening and lightening advantages. Use it in the easiest way with gentle provider oils for immense haircare advantages. Discover the top-rated provider oils and important oils for haircare and skincare solely at mokshalifestyle.com
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May 16, 2025
What is driving the growth of protein food and drink sales?

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Regardless of being poor in lots of important nutritional vitamins and vitamins, protein has garnered shoppers’ consideration. However why?

Low carb, low sugar, low fats however excessive in protein. It’s the magical buzzword that continues to sway buying energy.

Nonetheless, the common particular person wants not more than round 55g of protein per day, based on the British Coronary heart Basis. However many merchandise in the marketplace declare to supply over half that RDA.

Even for somebody trying to construct muscle supported by fitness center exercise, the advisable protein consumption doesn’t creep up a lot increased than 60g per day.

How massive is the meals protein market?

But the marketplace for useful meals containing protein is predicted to rocket by over €44bn in the next three years.

BBC Science just lately claimed food and drinks firms had quadrupled the variety of high-protein merchandise on the cabinets as a result of they’re income drivers, not as a result of shoppers are protein poor.

What’s behind it? Predominantly social media and social influencers, with mentions of protein rising by over 10% year-on-year for some platforms.

Inside this, the demonisation of fat and carbohydrates has additionally pushed up shoppers’ want for elevated protein ranges as they think about it an important ingredient for a nutritious diet.

Excessive-protein diets that work

Excessive-protein diets of the previous and current, together with Paleo, Atkins, Zone and Dunkan, have advocated individuals eat increased ranges of fish, meat, eggs, nuts and cheese to drop extra pounds. Protein can improve satiety, which is how such diets typically work.

Basic dietary recommendation is 20% of a weight-reduction plan needs to be protein to keep up weight and as much as 25% to drop extra pounds.

Regardless of the positives for gross sales, weight reduction and different components, some scientists argue high protein diets can lead to serious health issues, resembling heart problems, particularly from animal-derived proteins.

Plant-proteins have been thought of more healthy, particularly as they contained increased ranges of fibre, phytochemicals and unsaturated fat.

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May 12, 2025