The identify Saanroo comes from the Tamil phrase “sanru”, which is claimed to translate to ‘Proof, Testimony, Proof.’ The corporate’s founders originate from Tamil Nadu, a state in India the place Tamil is spoken. The alternate spelling and extra vowels are meant to enhance the pronunciation and memorability.
“Saanroo represents the subsequent chapter in our journey—a model constructed on proof, not guarantees,” mentioned John Quilter, CEO of Saanroo. “Our mission is straightforward but highly effective: to assist folks stay longer, more healthy lives by wellness that’s actually confirmed.”
Whereas the corporate’s nutraceutical division transitions to Saanroo, Gencor Pacific will proceed to function because the pharmaceutical arm, sustaining its legacy of scientific rigor and high quality in pharmaceutical options.
Portfolio
In accordance with a press launch, the rebrand “displays the corporate’s renewed dedication to delivering progressive, evidence-based components for nutraceuticals, magnificence and cosmeceuticals, healthcare practitioners and the practical meals and beverage industries”.
Gencor/Saanroo presently boasts virtually 25 components in its nutraceutical portfolio, together with Levagen+, HydroCurc, Affron, ActiveAMP, amongst many others.
The corporate’s components have been acknowledged a number of instances by NutraIngredients, wining NutraIngredients Awards throughout three areas (North America, Europe and Asia) for particular ingredient classes and the diet analysis venture class.
“We’re so proud to launch our nutraceutical division as a separate firm,” mentioned Ramasamy Venkatesh, managing director of Gencor Pacific. “This transfer marks a strategic growth in bridging the scientific integrity of prescribed drugs and nutraceuticals to ship protected, progressive and efficacious ingredient options for our prospects and companions.”
New components
A spokesperson for the corporate revealed that Saanroo can be launching a brand new berberine ingredient at SupplySide World underneath the model identify BioBerb. An extra two new components are slated to launch at Pure Merchandise Expo West 2026 in Anaheim, CA.
“BioBerb is comprised of purified Berberis aristata root, delivering 63% lively berberine,“ the spokesperson mentioned. ”It’s formulated with Pharamko Biotechnologies LipiSperse expertise. In an unpublished PK research (presently underneath evaluation), it was discovered {that a} single 188 mg dose of BioBerb delivers 802 ng/mL of standard-like-for-like, whole berberine into blood plasma.”
The spokesperson added that it delivers a excessive lively load: 90% Berberis aristata, 63% lively berberine. This mix reportedly helps to scale back the tolerability points usually related to excessive doses of berberine.
The ingredient is positioned for wholesome blood sugar regulation and metabolism, wholesome levels of cholesterol, cardiovascular operate and metabolic well being.
