Kyolic, a garlic complement targeted on coronary heart and cardiovascular well being, is supported by a scientific analysis profile that features over 900 scientific publications over 50 years.
“What distinguishes the Kyolic model is that it displays AstaReal’s values of top of the range, robust scientific basis and a transparent demand within the shopper market,” Peter Carlsson, enterprise space supervisor at AstaReal, shared in a press launch. “These are all the time our three most necessary standards when contemplating new manufacturers to collaborate with.”
After taking up the distribution rights of its personal product, Astaxin, final yr, and now including Kyolic, AstaReal stated extra shopper merchandise are already on the best way.
“We can be launching yet one more new model within the close to future,” Carlsson added. “It’s about creating possession, understanding, and credibility—being near the top customers gives insights that strengthen the whole enterprise. By proudly owning the whole worth chain, we are able to guarantee even larger supply reliability and high quality.”
AstaReal acknowledged that it has assembled an skilled crew with a background in shopper well being and gross sales to ship its shopper product technique.
“We’ve intensive expertise working with completely different retailers [including pharmacies, health specialty stores and e-commerce],” Carlsson stated. “We perceive their enterprise, and now we are able to provide a variety that makes us an much more related accomplice.”
Lithos Components distribution settlement
The corporate additionally introduced a brand new distribution settlement with Lithos Components, a subsidiary of the Lithos Meals Group, to extend the provision of its AstaReal Astaxanthin in Belgium, Luxembourg and the Netherlands.
The settlement covers the AstaReal Astaxanthin elements in numerous types, together with bulk completed formulations, capsules and mushy gels.
“This represents a major milestone in increasing our distribution footprint within the Benelux market,” stated Peter Ahlm, head of promoting & gross sales at AstaReal. “By combining our complete vary of value-added options with Lithos Components’ robust market experience, we’re higher positioned to assist buyer innovation and development.”
Astaxanthin
Astaxanthin is a reddish carotenoid with highly effective antioxidant exercise that’s sourced from the microalga Haematococcus pluvialis. The ingredient can be produced synthetically, a lot of which is utilized in aquaculture to present farmed salmon a richer pink coloration.
It has been studied for its antioxidant, anti-inflammatory, eye well being advantages, cardioprotective properties, immune system modulatory exercise and neuroprotective actions, and demand for astaxanthin dietary supplements has grown over the years as extra science emerges to assist its advantages.
The carotenoid’s potential advantages for athletic efficiency have been studied in numerous trials, and astaxanthin has lengthy had a devoted following among the many long-distance runner and triathlete communities.
