1. Growing older in good well being and longevity is the quantity 2 well being purpose after sleep

2. ‘Wholesome growing old and longevity’ supersedes ‘getting higher sleep’ as key well being purpose from the age of 55
3. Monitoring well being through digital instruments resonates effectively with shoppers who attempt for wholesome growing old and longevity

Health (working, figuring out, biking, mountaineering, steps, health objectives) is the preferred well being space, tracked by 37% of these shoppers, whereas 24% monitor their total well being (physique weight, physique mass index, muscle mass, cardio health).
4. Near a 3rd of wholesome growing old shoppers incorporate probiotics into their routine weekly
13 % of wholesome growing old shoppers incorporate probiotics into their every day routine. Prebiotics observe carefully.
5. A desire for protein bars

Nearly 30% of wholesome growing old shoppers go for protein bars when selecting their sports activities vitamin merchandise, with powders rating second