Their shared historical past within the vitamin consulting market and comparable company cultures made the choice an apparent one, in accordance with Grégory Dubourg, founder and CEO of Nutrikéo.
Nutrikéo has specialised in vitamin and life sciences since its launch in 2009, providing companies in market research, innovation, advertising methods and communication inside the meals, nutraceuticals, well being and cosmetics sectors.
ProtéinesXTC additionally gives experience in scientific consulting, communication and disaster prevention and is thought for its evaluation of worldwide meals developments and improvements.
The brand new group will mix six key areas of experience: research and developments, innovation, scientific consulting, advertising and artistic methods, 360° communication and disaster administration.
Dubourg will head the group, whereas he and Antoine Mercier, government director of ProtéinesXTC, will proceed to handle operations.
Goals of the merger
Competing corporations usually merge to strengthen their market place, scale back competitors and improve effectivity.
By combining sources, they will minimize prices and develop their buyer base, in addition to present joint entry to new applied sciences, improve product choices and enhance profitability.
Moreover, they create a stronger entity that may negotiate higher offers and face up to market fluctuations.
This merger goals to unlock key synergies, in accordance with Dubourg.
Strategically, it strengthens market place; commercially, it combines gross sales forces to develop choices; in experience, it broadens sector-specific data and expertise; and in human sources, it streamlines back-office and artistic groups whereas enhancing their enchantment as an employer, he defined.
“The merger of Nutrikéo and ProtéinesXTC is a pure match to higher deal with the main challenges of innovation, advertising, science and communication for stakeholders within the vitamin business.”
He believes the collaboration demonstrates a dedication to supporting the vitamin sector by offering important recommendation and companies for development in a quickly evolving market.
“The ‘one-stop-shop’ side and the strike pressure by way of group make the group a necessary accomplice for gamers within the vitamin business,” he stated.
Advantages to the business
The merger goals to enhance the strategic consulting providing in key areas the place companies face rising challenges and alternatives.
With rising curiosity in well being, sustainability and useful vitamin, manufacturers have to adapt to shopper developments and expectations, in addition to rising regulatory pressures and adhering to sustainability targets.
Moreover, from scientific consulting and development evaluation to advertising, the merger goals to create an end-to-end service mannequin that helps manufacturers develop, place and talk their merchandise extra successfully.
And as meals and vitamin corporations usually wrestle with balancing science-driven product growth and consumer-friendly advertising, the brand new group plans to supply tailor-made insights and actionable methods to make sure success throughout B2B and B2C markets.
Current shoppers
So what is going to occur to the prevailing shopper portfolios? Based on Dubourg, the merger is not going to change the prevailing shopper portfolio or companies.
ProteinesXTC will give attention to meals service, distribution and agriculture because it already does, whereas Nutrikéo will proceed to concentrate on nutra and pharma.
Current shoppers will maintain their undertaking administration groups, and every firm will preserve its id, location and buyer base whereas combining experience in an try to strengthen its choices.
Regardless of its development, the group stays impartial by working via the 2 businesses, an alliance which is forecast to boost its capability to positively affect evolving ecosystems, Dubourg stated.
