Reebok has formally entered the race for digital health supremacy.
The athletic footwear and clothes firm introduced Wednesday that it is launching a brand new subscription app, Reebok Fitness. Customers will be capable of entry exercises with trainers, file runs and walks with a GPS tracker, discover vitamin and wellness ideas— together with guided meditations—take part in challenges, and speak with different customers locally. And naturally, there may also be offers on Reebok gear and methods to buy inside the app.
For those who’re pondering, “Wait, one other new health and wellness app?” we really feel you. Nike Coaching Membership and Nike Run Membership, Alo Strikes, Lululemon Studio, and Adidas Operating, are simply a number of the notable athletic footwear and attire manufacturers which have companion way of life and exercise apps. There are additionally the Pelotons of the world that began as digital health manufacturers, however then expanded into promoting gear (together with a fitness content and merchandise partnership with Lululemon). And don’t neglect the truth that it looks like each gymnasium, Pilates studio, and fashionable coach lately has their very own app or digital platform.
“Analysis constantly demonstrates that individuals who have enjoyable with their exercises and really feel a part of a neighborhood are extra motivated to stay with their health routines.” Richard Sale, CEO of Reebok Health app
You’ll be able to thank the pandemic for the preliminary digital fitness boom, which is not a lot a development because the norm. Plus, different manufacturers have proven that getting in on the digital health panorama is a great way to build brand loyalty when you’re within the enterprise of promoting sneakers and athletic put on. So, yeah, when you make train gear, it is smart to have a wellness app lately, even when it does put you in direct competitors with Nike.
So what makes Reebok totally different? In Reebok Health, you may discover health and wellness lessons, monitoring, vitamin and way of life information, leaderboards, challenges, and boards that seem in most different apps—although not each app has all the above in the identical place. Reebok stresses {that a} sense of enjoyable, neighborhood, and its wholistic method is what makes it stand out.
“Analysis constantly demonstrates that individuals who have enjoyable with their exercises and really feel a part of a neighborhood are extra motivated to stay with their health routines,” Richard Sale, CEO of the Reebok Health app, mentioned in an e mail. “To help this, Reebok Health app provides a dynamic platform that encourages energetic dwelling via participating group challenges and interactive neighborhood leaderboards. Our platform additionally gives a wealth of vitamin and wellness assets, guaranteeing a holistic method to well being.”
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A subscription to the Reebok Health app will price $99.99 per 12 months (and also you get a seven-day free trial). For those who’re a Reebok buyer, you possibly can obtain 40 p.c off the app—simply log into your account and buy the app via the Reebok web site the place you may then obtain a code for the low cost.
The app is on the market for buy for everybody via Reebok.com.
