From blood checks to customized dietary supplements
Based in 2019, Bioniq leverages a patented algorithm based mostly on blood take a look at knowledge from greater than 100,000 individuals throughout 4 million biochemical knowledge factors to create a tailor-made complement regime.
Shifting ahead, the corporate will deal with product improvement together with world laboratory community integrations, market, operational and human assets growth within the U.S. and the Center East, and implementing a company platform for medical, wellness and athletic establishments, in keeping with a press launch. The U.S. is the corporate’s main market, making up over 50% of its buyer base.
“Bioniq’s distinctive development is a testomony to its revolutionary method for prime quality customized well being options that skilled athletes the world over depend on” stated David Kuczek, basic associate at HV Capital, which led the funding spherical, together with fellow European VCs Unbound.
“With gross sales from throughout 60 nations with the bulk coming from North America, a very powerful marketplace for well being options globally, Bioniq is well-positioned to proceed its trajectory of fast growth.”
Shravin Mittal, Unbound’s CEO, added: “We’re impressed by Bioniq’s imaginative and prescient and know-how, and we consider that they’re disrupting the complement trade with their customized and science-based method.”
Development
The corporate’s development has been fuelled partially by its capability to supply quantifiable before-and-after snapshots of customers’ nutrient wants and optimization progress. This has been one of many greatest property in its partnerships with well being and sports activities establishments equivalent to Lanserhof and UFC.
Bioniq additionally works with prime athletes, together with Manchester United’s Diogo Dalot and former NBA All-Star Andrei Kirilenko, stated the discharge.
“We have entered a brand new period in dietary supplementation during the last six years, the place it’s grow to be clear that one-size-fits-all options are merely inefficient,” stated Vadim Fedotov, co-founder and CEO of Bioniq.
“Everybody’s well being journey is exclusive and fluid. Clients want superior, adaptable merchandise that present evolving help for private well being targets. Our AI-driven method and in depth biochemical database enable us to create custom-made dietary supplements that present quantifiable outcomes and cater to people’ particular wants.”
Bioniq at present gives two product tiers:
Bioniq PRO is positioned for top performers and well being lovers that provides customers the choice to add current bloodwork into the system to realize suggestions based mostly upon a worldwide repository of knowledge or e book a blood take a look at by Bioniq through a associate lab.
Blood biomarker knowledge is then analysed to evaluate present nutrient standing, determine imbalances and tackle them by offering customers with a tailored each day complement method. This providing additionally has 1:1 vitamin consultations with a Registered Dietitian.
Bioniq GO makes use of the corporate’s similar proprietary database to supply customers a extra accessible possibility, based mostly on a questionnaire that prompts the AI algorithm to advocate customers with a singular complement mix based mostly on their responses and former customers’ blood biomarker knowledge.
Fairly than conventional drugs and capsules, Bioniq’s product is delivered in prebiotic guar granules, that are stated to be designed to imitate the way in which the physique digests meals, minimizing nutrient competitors and maximizing bioavailability.
