The agency is a subsidiary of Korean magnificence firm CLIO, residence to a number of in style cosmetics manufacturers, together with Clio, PeriPera, Goodal, and Dermatory. It was established to increase into the well being and wellness sector, notably the beauty-from-within class.
Following the Japan debut of its ingestible beauty brand TRUE RX in 2024, Clio Life Care employed a brand new CEO, Kim Ji-yeon, in January 2025 to speed up its progress.
Kim has 24 years of expertise within the well being useful meals business. Since her arrival, the corporate has carried out a collection of organizational restructuring initiatives, together with product portfolio enhancement and distribution technique streamlining.
In response to the corporate, its technique, pushed by enlargement of product traces and distribution channels, is yielding tangible outcomes. As of the third quarter of 2025, quarterly gross sales reached KRW2.5bn (USD1.7m), representing an roughly 80% year-on-year progress.
Past its current internal magnificence merchandise, corresponding to collagen and glutathione, TRUE RX has ventured additional into the broader wellness class, with its line-up now consisting of different dietary dietary supplements and well being useful meals, together with vaginal well being probiotic and blood sugar administration dietary supplements, enzyme sticks, and borage oil capsules.
The model has additionally carried out a distribution diversification technique, leveraging new channels like residence purchasing and crowdfunding.
It mentioned that its new merchandise have particularly carried out nicely. For example, TRUE RX Wego Sac, which is formulated with the patented and well-documented L.casei 431 probiotic pressure, achieved an preliminary demand charge of roughly 3,500% in a pre-launch crowdfunding marketing campaign, and is at the moment within the second spherical of funding.
The marketing campaign is being held on Wadiz, South Korea’s largest and main crowdfunding platform.
One other instance is TRUE RX Ace Natural Olive Oil, which was launched via a house purchasing platform in Korea final July and bought out all portions by the eighth broadcast.
The product is available in a sachet format, with every individually packed sachet containing olive oil made solely from natural Greek Koroneiki olives. It has been licensed as an natural processed meals by Japan’s Ministry of Agriculture, Forestry and Fisheries.
Primarily based on its imaginative and prescient of “offering actual well being options tailor-made to the life cycle and for ultra-fast absorption”, the model intends to give attention to offering customized merchandise for customers.
Poised for giant position
Constructing on this progress momentum, Clio Life Care plans to step up its enterprise enlargement technique in 2026.
Key methods embody broadening its portfolio of useful meals, particular planning for every gross sales channel, and securing a worldwide distribution community.
In the long run, the agency plans to cement its well being useful meals line as an unbiased progress pillar.
“We’re securing a second progress engine for the corporate by increasing the client base and advertising and marketing capabilities constructed via the cosmetics enterprise into the well being useful meals sector.
“This yr, we’ll set up a secure progress trajectory by strengthening our model consciousness and increasing our product line-up,” Kim mentioned.
As well as, Clio Life Care appears to be like to pursue sustainable progress primarily based on clear and moral administration, and actively implement the corporate’s ESG administration to fulfil company social duty.
