Rising up within the dietary complement capital of america, Kandice Randal began her advertising and marketing profession at a neighborhood MLM as a youngster straight out of highschool. Wanting again, Randal by no means imagined she would later discovered a public relation agency representing most of the dietary complement firms she grew up surrounded by in Utah.
“[It’s] simply very humorous and it type of comes full circle now to what I’m doing at this time,” she mentioned. “So it’s simply so humorous pondering again as one in all my first jobs was in the identical trade that I’m in at this time.”
Rising up surrounded by MLMs and a nutrition-focused mom by her facet, Randal naturally gravitated towards advertising and marketing for such manufacturers. In 2019, she took the leap to launch Kandice Rae Communications and went full-time in 2022.
“Mind-set additionally performed loads into this,” she mentioned. “I approached it as mild as I may with myself, saying if I succeed that’s nice, if I fail that’s okay too as a result of I attempted. So simply having that gentleness however the dedication and willpower of that is what I wished to do and…I’m so grateful of all of the companions I get to work with… it’s been such a tremendous expertise.”
Her recommendation for aspiring entrepreneurs is to first consider in your self, then take a look at these concepts out on the facet earlier than scaling up. Randal credit the advertising and marketing group she joined with offering essential enterprise recommendation and normal steering. She additionally emphasised hiring a bookkeeper to deal with the executive burden, which she famous frees her as much as give attention to what she’s most captivated with.
Up to now Randal has been centered on the nutraceutical area however mentioned she is hoping to ultimately broaden into the sweetness and pet well being industries.
“I do some little bit of that now however would like to dive additional into these industries,” she mentioned.
