The marketing campaign will give attention to the Kirin iMUSE complement sequence, which is constructed round Kirin’s postbiotic Lactococcus lactis pressure Plasma. The ingredient, which received the 2023 NutraIngredients-USA Microbiome Modulation ingredient of the 12 months award, is reported to activate key immune cells referred to as plasmacytoid dendritic cells (pDCs), that are key drivers of the immune system and stimulate each innate and adaptive immune responses.
As a part of this partnership, the primary part of promoting started on Jan. 1, 2026, with TV commercials and outside ads in Japan. Kirin plans to launch extra initiatives, together with behind-the-scenes footage of the industrial, interview movies and a large-scale undertaking led by Shohei Ohtani to advertise “Immune Care.”
Japan-born Ohtani moved to the MLB in 2017 when he joined the Los Angeles Angels. In 2023, he transferred to the L.A. Dodgers. He has been chosen as MLB’s Most Worthwhile Participant (MVP) for 3 consecutive years and 4 instances total.
“I’m honored to be appointed as Kirin’s ‘Immune Care’ Promotion Ambassador and to assist increase consciousness in regards to the significance of immune care,” Ohtani shared in a press launch from Kirin.
“With a rising household and frequent journey for video games, I place nice significance on immune care to handle my well being. I hope that by means of immune care, extra individuals will develop into and keep wholesome. I encourage everybody to incorporate the Kirin iMUSE complement sequence as a part of their immune care routine.”
Lallemand Well being Options, the strategic distributor of the ingredient, welcomed the announcement, stating in a LinkedIn submit that this “provides thrilling momentum to advancing immune care options worldwide.”
LC-Plasma science
The ingredient was developed by Kirin Holdings and Kyowa Hakko and is supported by a portfolio of science, together with 15 medical research demonstrating its efficacy for immune well being assist.
Information from a 2016 randomized medical trial indicated that heat-killed L. lactis considerably decreased the variety of cough days and sore throat severity associated to the frequent chilly and influenza in younger wholesome adults (Shibata, 2016). A subsequent randomized managed double-blind research with 111 contributors reported that the postbiotic was related to enhanced immune response, together with up-regulation of antiviral gene expression ranges and elevated secreted IgA ranges in saliva (Fujii, 2017).
There may be additionally a sports activities vitamin alternative, with information from research in wholesome athletes indicating that the ingredient could promote train efficiency by supporting the immune system (Komano, 2018 and 2023).
As well as, the postbiotic has been reported to supply pores and skin well being advantages (Fujii, 2021 and Tsuji, 2021).
