Widely known because the world’s first commercially obtainable vitamin C complement, Redoxon was launched by Hoffmann-La Roche in 1934 and is now owned by Bayer, with a distinguished presence in South East Asia (SEA).
Through the years, Redoxon’s portfolio has developed from easy Vitamin C dietary supplements to a complete vary of merchandise tailor-made to completely different well being wants.
In response to Dr Vipin Babu, International Medical Affairs Senior Supervisor at Bayer, the Asia-Pacific (APAC) dietary complement market has grown strongly lately, led by nutritional vitamins and boosted by rising curiosity in preventive healthcare and immunity for the reason that pandemic.
“Reviews present rising demand for customized, focused dietary supplements by age, life-style and well being objectives, together with better curiosity in pure, plant-based and sustainably sourced merchandise,” he instructed NutraIngredients.
Dr Kostas Mantantzis, International Medical Enterprise Lead at Bayer, added that sleep loss, poor food regimen, continual stress, getting old and diabetes result in weakened immune defences and vitality ranges.
“They do that by disrupting hormones, driving low-grade irritation, and contributing to micronutrient shortfalls, as proven in research on food regimen, sleep high quality, and immune perform.
“Scientific evaluations spotlight that delicate deficiencies in nutritional vitamins C and D in addition to zinc are widespread and may impair a number of facets of immunity, whereas applicable supplementation helps restore regular immune responses and may modestly scale back the danger and period of respiratory infections.”
This means that in fast-paced city environments like Singapore, combining higher life-style habits with the proper micronutrient assist is a sensible manner to assist address on a regular basis challenges.
On the identical time, Dr Vipin is seeing some key shifts in shopper demand, together with a transfer from reactive therapy to proactive wellness and prevention, notably amongst youthful shoppers who search advantages comparable to vitality, psychological efficiency, temper, pores and skin well being, immunity, and wholesome getting old.
As well as, extra shoppers are gravitating in the direction of trusted, premium manufacturers that may exhibit clear scientific backing and sturdy high quality requirements.
“In Singapore and throughout Asia, shoppers are more and more taking dietary supplements proactively to keep up vitality, immunity and long-term well being, prioritizing focused, evidence-based formulations aligned with pure elements and sustainability.”
With shoppers gaining better consciousness and uncovered to all kinds of choices, merchandise with robust proof and model belief are inclined to have increased and extra sustained adoption.
Redoxon believes that clinically validated elements, clear dosing, and high quality manufacturing requirements stay central to attaining advantages and constructing shopper belief, a precept that guides the model’s growth.
“Bayer continues to put money into science-driven options that use elements with demonstrated efficacy at applicable doses, guaranteeing formulations which can be each secure and efficient. Trade analysis in APAC exhibits that buyers more and more test scientific data and knowledgeable suggestions when selecting dietary supplements,” mentioned Dr Vipin.
“Throughout Asia, clinically supported merchandise outperform generic choices, as shoppers change into extra educated and discerning about elements, dosages, and proof of efficacy.”
Model transformation in progress
Redoxon lately unveiled a “daring new look” for its vary of merchandise in Singapore.
Dr Kosta defined that the refreshed packaging design highlights Redoxon’s dedication to increasing dietary well being options that transcend immunity, that includes scientifically developed merchandise that cater to the evolving and particular person well being wants of shoppers.
“Redoxon is reworking from a number one immunity model right into a ‘Guardian of Well being’, devoted to safeguarding shoppers towards the every day well being challenges of contemporary life, and offering important and science-based diet for well being safety at each stage of life.”
Particularly, some of the distinctive facets—the brand new Redoxon Keystone Grip Emblem—symbolizes a “robust maintain on immunity”, conveying power, solidity, and reassurance.
Moreover, Dr Vipin mentioned that the Redoxon hexagon on the revamped packaging is a strong visible image representing the “unwavering safety” that the model’s merchandise present for everybody each day.
