Key tales embrace melatonin security considerations, Holland & Barrett’s 2026 wellness pattern predictions, EFSA’s proposed 2 mg/day CBD restrict, NAD+ market shifts and Joe Wicks’ ultra-processed meals stunt.
A brand new examine prompt that adults who use melatonin for a minimum of a 12 months to deal with continual insomnia could face a better danger of coronary heart failure analysis and hospitalization. Researchers analyzed information from 130,000 adults and reported that long-term melatonin customers had a 90% larger likelihood of growing coronary heart failure and have been almost 3.5 instances extra more likely to be hospitalized for it.
Business teams rapidly pushed again, with the Pure Merchandise Affiliation emphasizing that dietary supplements will not be supposed to deal with ailments and urged customers with continual insomnia to hunt medical care. NPA added that melatonin’s established security applies to short-term use, not continual use in illness populations, and reaffirmed that the business doesn’t promote melatonin for treating insomnia.
The Council for Accountable Diet highlighted that melatonin has a powerful security file for low-dose, short-term use in wholesome adults and that the brand new observational information doesn’t change that profile and warned in opposition to drawing broad conclusions from a single preliminary summary.
Holland & Barrett’s 2026 Wellness Tendencies Report recognized eight macro wellness tendencies for 2026, a lot of which TikTok helped spark by amplifying wellness conversations amongst younger, supplement-savvy customers.
In 2025, customers drove turmeric to the highest of the complement charts, adopted carefully by fish oil and cod liver oil. Search information additionally confirmed customers intensely researching magnesium, making it essentially the most searched ingredient of 2025, but precise gross sales nonetheless favored merchandise like milk thistle and vitamin D3.
Waiting for 2026, Holland & Barrett predicts that intestine, mind, pores and skin and scalp well being are more likely to proceed to anchor client priorities. Moreover, as GLP-1 weight-management medication turn out to be extra widespread, the H&B expects sturdy demand for merchandise that tackle nutrient gaps and negative effects, notably options for intestine stability, hair shedding, and sustaining protein and collagen ranges.
The European Meals Security Authority (EFSA) issued an up to date security evaluation on CBD, proposing a strict day by day consumption restrict of two mg/day. The authority states that it can not verify CBD’s security for folks underneath 25, pregnant or breastfeeding girls, or people taking different drugs.
This was met with criticism for EFSA’s course of from Business specialists, who argued that the authority lacks transparency, makes use of weak methodology and depends on a single debatable endpoint to set an “overly restrictive” restrict.
The opinion doesn’t create quick authorized modifications, however EFSA will use it when evaluating Novel Meals purposes, so corporations can nonetheless submit further security information, which EFSA will then assessment throughout product-specific assessments.
Nonetheless, the European Fee has obtained over 200 CBD Novel Meals purposes, however solely the epilepsy drug Epidyolex is presently licensed. France just lately proposed classifying CBD as a presumed human reproductive toxicant, citing proof of antagonistic results on fertility and fetal growth. Switzerland recommends a 12 mg/day restrict, and the UK just lately diminished its day by day CBD steerage to 10 mg/day.
A visitor article from Afif Ghannoum, CEO of CPG Radar, explored the rise of scientific curiosity in NAD+ alongside the collapse in client purchases, exhibiting a market transferring from hype to knowledgeable realism.
Two opposing tendencies presently outline the class, the place searches for “NAD” maintain climbing (having elevated by soared 133% since early 2024), exhibiting sustained curiosity with NAD+ science, whereas searches for “NAD Complement” on Google and Amazon have plunged, signaling a retreat from precise buying.
In keeping with Ghannoum, the widening hole between training and buying reveals that customers analysis totally and sometimes resolve NAD+ dietary supplements will not be well worth the excessive worth, usually shifting towards NMN, NR, IV administration or life-style enhancements as a substitute.
For producers, it’s changing into clear that the period of hype-driven gross sales is over; due to this fact, corporations should enhance bioavailability, decrease costs, goal particular evidence-based use circumstances, and produce sturdy medical information, he famous.
Health influencer Joe Wicks sparked backlash after launching a satirical ‘Killer’ protein bar to advertise his documentary Licensed to Kill on ultra-processed meals (UPFs) and stress the UK Authorities to tighten meals rules.
Wicks and Dr. Chris van Tulleken created the bar with an extended listing of components, nutritional vitamins and minerals to imitate UPFs and to mock the sheer variety of authorized well being claims producers could make. Whereas some customers and whole-food advocates praised the stunt, many vitamin specialists argued he misrepresented how meals formulation works and ignored the reliable capabilities of many substances.
Others argued that Wicks unfairly targeted protein bars and oversimplified a posh dietary situation, with critics like health influencer James Smith saying Wicks relied on shock ways fairly than science. Diet analyst Nick Morgan agreed that Wicks misrepresented protein bars by taking them out of context, noting that the stunt blurred necessary distinctions, misled customers, and did not meaningfully tackle regulatory points. Dietitian Nichola Ludlam-Raine added that protein bars can match right into a balanced weight loss plan when eaten often, and warned that oversimplifying the UPF debate may confuse customers.
Some business voices, nevertheless, corresponding to Tonic Well being CEO Sunna Van Kampen, defended Wicks’ bigger objective, arguing that his actual goal is to advocate for clearer front-of-pack warning labels, just like these utilized in Chile, to assist customers make knowledgeable decisions rapidly.
