China dairy big Mengniu Dairy has obtained “blue-hat” standing for a brand new probiotic drink slated for launch subsequent yr.
With this standing, the brand new product—referred to as YoyiC Galacto-oligosaccharides Probiotic Drink (优益C低聚半乳糖益生菌饮品)—is allowed to make well being claims.
On this case, two well being claims have been permitted, specifically “aids in modulating the intestine microbiome” and “aids in digestion”.
TA Important, a Vietnam-based firm specializing in spirulina and algae merchandise, has formulated a complement containing brown algae extract for weight administration, with plans to develop sleep, stress, and immune well being merchandise additional down the street.
An upcoming launch is TA Important Carb & Fats Block – a weight administration product that makes use of brown algae extract.
The product is claimed to help weight management by inhibiting the physique’s digestion and absorption of carbohydrates and fat.
Working with pharmacist influencers can open doorways for small nutraceutical manufacturers that personal high quality merchandise however lack advertising and marketing finances for movie star endorsements, says the winner of the advertising and marketing initiative of the yr on this yr’s NutraIngredients-Asia Awards.
Korean nutraceutical firm TopHealth, along with white-label nutraceutical producer PharmaLinea and Pharmabros—a collective of pharmacist influencers, took residence the award this yr.
Having pharmacist influencers who overtly focus on the professionals and cons of their merchandise is a key purpose driving client belief and finally gross sales, mentioned TopHealth CEO Tae Yoon Kim.
Well being and Happiness Group (H&H Group) is addressing magnificence and longevity wants by means of new merchandise that work on the mobile stage, because it goals to change into a market chief on this rising class.
Its new merchandise have been just lately launched in Australia and additional afield in Europe and the US.
In Australia, the Hong Kong-based H&H Group has launched merchandise underneath the model Swisse Nutra solely within the pharmacy chain Chemist Warehouse.
Norwegian dietary supplements model Noromega sheds mild on the important thing methods that drove its successes in China, which it seeks to duplicate in Thailand.
That is particularly as a result of Thai shoppers are just like Chinese language shoppers by way of e-commerce uptake.
“Thai shoppers use Lazada and Shopee like how Chinese language shoppers use Tmall and JD.com. They’re additionally lively customers of TikTok and Instagram, similar to Douyin and RED in China. So, I feel we will replicate a few of our successes in Thailand,” mentioned Derek Liu, CEO of Noromega.
