This 12 months, there was a shift in direction of extra focused youngster dietary supplements designed to fulfill particular well being wants, akin to immunity, intestine well being, and metabolic well being, whereas being rigorously tailor-made to age-appropriate necessities.
Knowledge from Mintel Studies China, Buying Meals and Drink for Kids, 2025 confirmed that 57% of Chinese language dad and mom are most involved about their youngsters’s weight, signaling broader issues round their children’ metabolic well being.
Yunn Lim, senior analyst of meals science at Mintel, instructed NI that upcoming shifts in childhood diet might encompass snackified merchandise, akin to jellies, candies, and sweets.
Longevity is attracting the eye of not solely nutraceutical firms however firms historically within the meals sector as nicely.
Cargill, as an illustration, is the way it can assist wholesome longevity by exploring meals options that profit metabolic well being, in addition to immune well being via its postbiotic providing.
Charoen Pokphand Meals (CP Meals), alternatively, is embarking on a “meals as medication” technique, the place it has recognized 4 pillars to drive the plan ahead, the businesses mentioned in a panel dialogue through the Asia-Pacific Agri-Meals Innovation Summit 2025 held in Singapore.
For years, Australia has been China’s second largest nutraceutical exporter, behind solely the US, however is overtaken by Germany of late – a development that began final 12 months and has continued into the primary half of this 12 months.
That is based on a report launched by China Chamber of Commerce for Import & Export of Medicines & Well being Merchandise (CCCMHPIE) on the nation’s nutraceuticals import and export within the first half of 2025.
The US has maintained its main place as the biggest nutraceutical exporter to China, adopted by Germany, Australia, Hong Kong, and The Netherlands as the highest 5 exporters.
China’s well being meals exports to the US had fallen 12.2% year-on-year within the first half of 2025 – probably a results of US tariffs coverage – says a report by the CCCMHPIE.
The US is historically the biggest export vacation spot of China’s well being meals merchandise however slipped to the second place, behind Hong Kong.
“America, because the second largest export market, noticed export worth down by 12.2% within the first half of 2025. As in comparison with the identical interval in 2024, which noticed a y-o-y [year-on-year] improve of 44.1%, the worth of exports to the US noticed a visual decline, primarily based on evaluation, this might be an impression of tariffs associated coverage within the first half of the 12 months,” mentioned the report.
Multi-benefits immune care which fits past using solely vitamin C and D is now the development, says the winner of NutraIngredients-Asia Awards 2025’s Immune Assist Product of the Yr.
