A member of the Irish-based meals substances firm Carbery Group, Synergy works with prospects worldwide to develop flavour options for various meals and beverage classes. As a part of Synergy’s Paired to Perfection portfolio, the brand new flavour ideas use the corporate’s experience to pinpoint and masks notes whereas enhancing fascinating flavour compounds.
Though shopper information counsel that unflavoured greens are the most well-liked, greater than 20% of merchandise declare a flavouring on the packaging, “indicating both the presence of a specialist style modulation ingredient, or a generic or unspecified ‘unique’ flavour”, the agency stated.
Chris Whiting, European class growth supervisor at Synergy Flavours, advised NutraIngredients that as a result of greens powders usually embrace greens corresponding to broccoli and kale, there are frequent off-notes, together with inexperienced, grassy, or earthy notes.
“Along with flavour challenges, style, texture and mouthfeel may be undesirable, with bitterness and astringency (drying) being most problematic,” he stated.
Nevertheless, including flavourings can compete with the underlying undesirable base notes, typically exacerbating them or subduing the added flavourings, he defined.
Whiting advised NutraIngredients that Synergy’s preliminary step in its Paired to Perfection strategy is to determine the precise challenges of a greens mix and masks its undesirable attributes to attain a extra impartial, balanced base.
“As a second step, detailed analytical methods together with Gasoline chromatography-Mass spectrometry (GC-MS) and Gasoline chromatography-Olfactometry (GC-O) are used to analyze the precise aroma profile of the greens product at molecular degree, to be able to determine flavours that complement this particular product,” he stated.
“Utilizing each masking and complementary flavour pairing methods, we’re then capable of develop efficient, palatable, and taste-balanced options for various greens blends,” he added.
The brand new vary of flavours from Synergy contains lime and mint, peach tea, ginger tea, watermelon, and tropical. There may be additionally an unique possibility which makes use of the flavour pairing expertise to reinforce the product’s inherent fruit notes with out being too distinctive.
Greens powder dietary supplements are a class experiencing exponential international progress. The European greens powder market is estimated to develop at a CAGR of 7.7% from 2023 to 2030, reflecting shopper traits in direction of clean-label well being and wellness merchandise.
“In mild of this ‘cleaner’ popularity, shoppers buying greens merchandise usually count on a contemporary and ‘unique’ flavour, versus different diet merchandise which typically function ‘fantasy’ or ‘confectionery’ fashion flavours,” Whiting stated.
“Synergy’s strategy of gaining an in depth understanding of the product chemistry allows the event of options that keep the unique flavour of the greens mix whereas harmonising and balancing the end-taste – to supply palatability with authenticity.”
