Norwegian firm Hofseth BioCare ASA (HBC)’s lately appointed Head of New Enterprise Improvement has recognized product differentiation as a key precedence in driving development for the corporate.
In September, the corporate appointed Paul Bruhn who has over 25 years of expertise within the healthcare and medical vitamin house spanning Novartis Medical Vitamin and Nestlé Well being Science, as its Head of New Enterprise Improvement.
With portfolios spanning throughout bioactive peptides and collagen, fish oil, and salmon bone powder containing calcium hydroxyapatite and undenatured kind II collagen, Bruhn believes that the important thing for the corporate is to construct consciousness round product differentiation.
Swedish agency Probi has bagged a treble of NutraIngredients Awards for its microbiome-based resolution focusing on iron deficiency, a well being subject significantly prevalent amongst Asian ladies.
The corporate’s newest accolade for Lactiplantibacillus plantarum 299v (LP299V) and iron below the class of Innovation in Ladies’s Well being was introduced on the 2025 NutraIngredients-Asia Award ceremony held in Bangkok on September 17.
In response to Amy Lau, advertising and marketing supervisor for Probi’s APAC market, iron deficiency is a severe subject, significantly amongst ladies, within the area.
Netherlands-headquartered Rousselot is poised to broaden the footprint of its patented cartilage matrix ingredient in Asia, particularly Japan and China, amid rising demand for joint well being merchandise.
The corporate has been granted patents in Europe, Japan and China for its Colartix ingredient, with purposes pending for Brazil and the US.
A proprietary mix of collagen peptides and chondroitin sulfate, Colartix is patented below the title of “collagen hydrolysate composition for lowering joint ache after train”.
Working with choose manufacturers completely is vital for advertising and marketing new premium elements, in accordance with Aker BioMarine who has launched into an unique SEA partnership with a Singapore agency for its new ingredient.
Aker BioMarine signed a two-year unique SEA partnership with Xandro Pte Ltd for its new premium ingredient Lysoveta – a lyso-phosphatidyl-choline (LPC-bound) EPA and DHA krill oil.
The Singapore agency has to date integrated the ingredient in its completed product Xandro LPC Neuro. The capsule complement claims to rejuvenate and restore neurons, with DHA, EPA, and choline delivered instantly within the mind, and comes with clear style.
iHerb and multi-level advertising and marketing firm Market America are amongst firms recognizing the advantages of palm fruit extract compounds, together with tocotrienols and squalene, for wholesome ageing, in accordance with phytonutrients provider PhytoGaia.
Market America, as an illustration, is promoting Selection NADPLUS Mango Jelly with D-Ribose, Palm Tocotrienol Wealthy Fraction (STGaia) and Nicotinamide below its Isotonix model bought in Malaysia.
STGaia, equipped by PhytoGaia, is a posh combining tocotrienols and squalene extracted from palm fruits and was the winner of Ingredient of the Yr Wholesome Getting older on the NutraIngredients-Asia Awards 2025.
