Arrange by Carl Marks, Harrison King and Nonu Dadlani, the start-up will probably be launching merchandise within the whey protein, electrolytes, and creatine classes.
Examples embody Protein Matrix 100% Whey (in Dutch Chocolate and Vanilla), Electrolyte Hydration Method (Tropical Berry), Superior Energy Pre-Exercise (in Watermelon and Blue Ice), and Pure Monohydrate Creatine Powder (Unflavoured).
Though there’s a frequent notion that protein dietary supplements are consumed by elite athletes, Marks and King imagine that protein dietary supplements might turn into a “a lot greater staple” in on a regular basis life in Hong Kong.
In the intervening time, there may be already a rising emphasis on well being and health in Hong Kong, the place individuals are making an attempt to be extra energetic and acutely aware of the way in which they’re dwelling.
“Because the development grows and as individuals undergo their health journeys, they’d want the dietary supplements to assist them, and that is the place PPN goes to come back in. Our core merchandise are supposed to maximize the understanding of supplementation and their efficiency,” Marks advised NutraIngredients.
The expansion potential will also be gleaned from a rising variety of run golf equipment and health gyms.
“In the event you take a look at the variety of run golf equipment and health gyms which have opened in Hong Kong over the previous 12 months, we will probably be concentrating on quite a lot of completely different teams. Our model isn’t only for one set of individuals and our merchandise are for everybody,” he added.
Addressing consciousness gaps
On the similar time, the duo stated that there have been consciousness gaps in protein and creatine dietary supplements that wanted to be addressed to extend client uptake in Hong Kong.
“An enormous factor for us is training. We need to empower our shoppers with the information on why and how you can use our merchandise the precise solution to profit from them,” Marks stated.
An instance of an consciousness hole is utilizing protein powder as a meal substitute as an alternative of utilizing it to enhance their protein consumption.
“One factor we’re undoubtedly specializing in, is educating individuals on how you can successfully use protein powder probably not as a meal substitute, however to reinforce their protein consumption each day to advertise higher well being, weight administration, and efficiency.”
This additionally signifies that everybody can probably profit from protein supplementation – not simply the high-performance athletes. Within the case of creatine, supplementation has additionally been proven to supply cognitive well being advantages, other than bettering sports activities efficiency.
“A rise in protein consumption and including creatine into their weight loss plan can see them having huge well being advantages additional down the road,” Marks stated.
With extra client training, King believes that protein dietary supplements will play an even bigger function in on a regular basis life within the years forward.
“It’ll be one thing that individuals are extra attuned to taking as soon as they’ve just a little bit extra training round it, and as soon as they really perceive what these dietary supplements are and the way they will profit from them reasonably than simply sporting people.”
Product launch methods
The model labored intently with its US accomplice to formulate the merchandise, adopting a holistic method centred on style and mixability.
“If the powder doesn’t style good and doesn’t combine effectively with merchandise reminiscent of yogurts, individuals would find yourself not utilizing it.
“Quite than simply specializing in an enormous protein content material determine, we made certain to develop good-quality merchandise that customers can use every single day successfully,” King stated.
Every serving of the corporate’s protein product is alleged to include about 22g of protein – a regular quantity in comparison with most merchandise in the marketplace.
As well as, its protein formulation is included with branched-chain amino acids (BCAAs) and L-glutamine to facilitate protein absorption, resulting in enhanced muscle progress and restoration, and higher efficiency.
Its electrolyte formulation, however, is enriched with myriad nutritional vitamins and minerals for complete assist.
Other than a launch occasion, there are plans to roll out advertising activations, together with partnerships with sports activities golf equipment and operating communities, and sponsorship of Premiership rugby groups.
The merchandise could be shipped globally from Hong Kong, and there are plans to enter normal well being shops and on-line channels.
“This consists of our web site that we’re busy designing now, and some different e-commerce platforms, reminiscent of iHerb and HKTVmall.
“Moreover, we’re working with an organization known as Walla, which is a sports activities and efficiency platform that has a strong presence on-line. We will probably be stocking our merchandise with them and promoting to their shoppers.”
