Final week’s massive information included a U.S Nationwide Promoting Division (NAD) clarifying requirements required for ashwagandha sexual wellness claims, an interview with a social media savvy vitamin model founder discussing ideas for on-line success, and Meals Requirements Australia New Zealand (FSANZ) approval of using MFGM in toddler components merchandise in Australia for the primary time.
A decision from BBB Nationwide Packages’ Nationwide Promoting Division (NAD) has clarified the evidentiary requirements required for health-related claims in sexual wellness dietary supplements. The result stems from a problem introduced by Bayer Healthcare LLC in opposition to Olly PBC over promoting claims for its Lovin’ Libido complement, which options ashwagandha as a key energetic ingredient.
Based on the NAD’s public abstract, the group “reviewed Olly’s promoting to find out whether or not it conveyed the message that the Lovin’ Libido product, quite than the person ingredient ashwagandha, offered the claimed advantages.” The assessment was a part of NAD’s routine promoting self-regulation course of following Bayer’s aggressive problem.
Founder and CEO of complement firm Tonic Well being Sunna Van Kampen sat down with NutraIngredients on the latest Energetic Diet Summit (hosted in Vienna, June 23-25) to speak all issues social media. His primary tip for fulfillment? Neglect concerning the model.
As of mid-2025, UK primarily based Tonic Health had over 1.3 million followers throughout its social media platforms and was garnering over 50 million month-to-month natural views. The model not too long ago secured a £3 million funding in a Series A funding round and introduced the launch of a brand new podcast in collaboration with British broadcaster Channel 4 referred to as ‘The Good, The Dangerous & Wholesome’.
Van Kampen takes another strategy to social media to most vitamin manufacturers in that he not often talks about his personal firm or merchandise within the content material.
Through the occasion held in Vienna in Could, he informed the viewers how he as an alternative credit his success to the critiques of ultra-processed meals and the promotion of more healthy alternate options.
The Meals Requirements Australia New Zealand (FSANZ) has accepted using milk fats globule membrane (MFGM) as a nutritive substance in toddler components merchandise in Australia for the primary time.
Sourced from bovine milk, the MFGM accepted is produced by Arla Meals Components and is commercially out there below the title “Lacprodan MFGM-10″.
Based on Arla Meals Components, the corporate will get pleasure from 15 months of exclusivity in supplying MFGM to be used in toddler components merchandise in Australia.
The ingredient can be utilized in toddler components merchandise at a focus of 0.14 g/100 kJ to 0.28 g/100 kJ, and be labelled as “milk fats globule membrane-enriched whey protein focus (MFGM-WPC)” in merchandise.
