US yogurt and drinks elevated 11.6% 12 months over 12 months in greenback gross sales phrases, amounting to $11.8bn within the 52 weeks to April 20, 2025, in keeping with Circana. Unit gross sales additionally rose by 7% YoY to 4.38 million, suggesting wholesome demand and greater than favorable revenue margins for yogurt manufacturers.
Globally, the market is valued at $142bn (GlobalData, Market measurement 2023 full-year knowledge, final up to date October 2024) and continues to broaden on the again of well being and wellness developments akin to protein and weight reduction.
In accordance with Innova, greater than half (52%) of customers who’ve elevated their yogurt consumption understand the class as ‘wholesome’; and greater than 1 / 4 (28%) have elevated consumption attributable to life-style modifications.
Which nations eat essentially the most yogurt?
European international locations akin to Switzerland (33kg per capita per 12 months), Bulgaria (26kg) and France (25kg) are among the prime world yogurt customers in keeping with Innova.
The market insights company estimates that Israel is the one largest yogurt client on the planet, at 37kg of yogurt per head consumed per 12 months; with Portugal (25kg), Estonia (24kg) and Sweden (22kg) additionally among the many prime customers globally.
And despite the fact that Europe is a mature market, yogurt consumption continues to be set to climb: GlobalData estimates a 3.7% CAGR 2023-2027 throughout Europe, Center East and Africa, with gross sales set to close $41bn by 2027.
This far surpasses development forecasts for North America ($14.5bn) and Latin America ($11.7bn) mixed.
That are the fastest-growing markets for yogurt?
When it comes to enlargement, it’s Latin America (6.2% CAGR) and Asia Pacific (5.3% CAGR) which might be the quickest rising areas.
Progress in Latin America is led by Argentina in keeping with GlobalData at 12.7% CAGR, with youngsters’s yogurt being a high-growth class in that market.
Asia-Pacific – the place gross sales topped $75.5bn in 2024 – can also be fast-growing, with India (8.7% CAGR) experiencing the quickest enhance together with Vietnam and Australia.
What’s driving class development?
There is no such thing as a newsflash right here: demand for high-protein, clear label and purposeful meals are the principle explanation why yogurt greenback and unit gross sales globally are on the rise.
Crucially, these claims will not be simply advertising and marketing: yogurt has science-backed well being credentials to lean on, which fosters client belief and fuels product innovation round intestine well being and wellness.
How can manufacturers lean on well being and wellness messaging to extend enchantment?
Optimistic metabolic well being impacts
Yogurt’s distinctive matrix helps metabolic well being, with educational analysis suggesting that consumption has a constructive impression on weight problems and type-2 diabetes.
Research have proven that common yogurt consumption is related to decrease physique weight; and there may be additionally restricted proof that consuming yogurt might cut back the chance of type-2 diabetes.
The latter has led to the introduction of an FDA-approved health claim within the US, with producers in a position to say on-pack that yogurt ‘might cut back the chance of kind 2 diabetes in keeping with restricted scientific proof’.
This gives a means for manufacturers to distinguish via a science-backed declare and spotlight yogurt’s performance and well being credentials.
Analysis has additionally discovered that yogurt consumption may also help counter weight problems by enhancing BCAA metabolism.
In a nutshell – see ‘sources’ beneath for extra info – yogurt consumption prevents the decline of useful metabolites (BCHA), that are in flip related to higher insulin sensitivity.
Distinctive matrix that promotes satiety, intestine well being
Research have additionally proven that dairy proteins casein and whey each promote satiety; whereas calcium has fats loss-promoting results and should cut back urge for food.
And since yogurt is a fermented product, its stay cultures naturally improve the intestine microbiota.
For instance, consumption of cultured yogurt will increase the degrees of lactic acid micro organism within the intestine, which improves insulin sensitivity and decreased irritation.
Additionally learn → Ambient high-protein shakes: A $7bn US market
Yogurt customers make more healthy meals and life-style selections
Yogurt consumption has been related to a greater weight loss plan high quality, suggesting that those that eat yogurt make more healthy meals selections as an entire.
Some research additionally counsel that yogurt customers are typically extra health-conscious, smoking much less and exercising extra.
Additionally learn → Why kefir is attracting big-brand interest
In the end, manufacturers can leverage yogurt’s well being halo by positioning it as a pure purposeful meals that promotes wellbeing.
This may be performed by highlighting excessive protein, low-sugar content material in plain merchandise akin to Greek yogurt and skyr; and by spotlighting the presence of stay cultures in ingesting yogurt and kefir, amongst different methods.
Leveraging format innovation can also be key – with consumers more and more in search of to mix comfort and superior vitamin, diversifying from conventional classes into on-the-go choices like snack pots, pouches and RTD codecs can enhance model consciousness whereas reaching a wider customers at completely different consuming events.
Breakfast continues to be the preferred event for yogurt consumption, in keeping with Worldpanel by Numerator, with a rise of 24% YoY, it accounts for 33% of yogurt consumption events.
On the similar time, fewer individuals eat yogurt at dinner (28% of yogurt events), with 78% of events going down throughout dessert.
This counsel alternatives for manufacturers to spotlight yogurt’s interesting texture and mouthfeel and the way it may be paired with fruit, cereal, or night desserts.
Supply:
Tremblay, A., Drouin-Chartier, J. P., Marette, A., & Drapeau, V. (2025). Yogurt and well being: a deal with its matrix. Crucial Evaluations in Meals Science and Vitamin, 1–10. https://doi.org/10.1080/10408398.2025.2524472
