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FTC & ‘Made in USA’ claims, fibermaxxing, and Australia benefits from US-China trade war

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July 15, 2025
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FTC & ‘Made in USA’ claims, fibermaxxing, and Australia benefits from US-China trade war



Final week’s huge information included the U.S. Federal Commerce Fee warning firms about “Made in USA” product claims, fibermaxxing and customized fiber responses, and the way Australia nutraceutical producers are benefiting from the continued certainty round US-China commerce.

The Federal Commerce Fee despatched 4 warning letters this week to firms that declare their merchandise are “Made in USA” and despatched letters to Amazon and Walmart explaining how the fee’s necessities apply to on-line marketplaces.

The warning letters clarify that the FTC Act and the Made in USA Labeling Rule require that merchandise marketed as “Made within the USA” have to be “all or just about all” made in the USA. No dietary complement firms have been included within the 4 warning letters, however the necessities are nonetheless relevant to producers and entrepreneurs of dietary dietary supplements.

Christine Delorme, an legal professional within the FTC’s Division of Promoting Practices, defined that the “Made in USA” rule is topic to civil penalties.

“There’s a distinction between made within the USA and assembled within the USA, or made within the USA with imported components,” she mentioned. “Made within the USA means all or a considerable all of every part that goes into your product—that features the components, should you import all of your components from overseas.

“I understand that for dietary complement producers, there are going to be lots of situations the place they’re very constrained on the place they will get their components. There are particular crops and botanicals that it’s simply not possible to supply them in the USA, however should you’re importing all of your components, usually talking, for one thing like a dietary complement, I don’t suppose you’re going to have the ability to make an unqualified Made within the USA declare, however, once more, you’ll be able to at all times qualify it.”

A brand new examine from U.Okay.-based prebiotic fiber complement model Myota recognized meal-responsive inflammatory cytokine biomarkers and analyzed the pharmacokinetics of plasma short-chain fatty acids (SCFAs) after consuming, with and with out a customized butyrate-promoting prebiotic fiber.

The examine, revealed in journal Cytokine, highlighted simply how completely different particular person responses to fiber might be and why the development is likely to be an oversimplification.

“This analysis provides weight to the concept all of us have extremely distinctive responses to meals and greater than we initially thought,” Cailin Corridor, PhD, head of analysis at Myota and co-author of the examine, advised NutraIngredients.

“I’d like to see future customized vitamin applications evolve to replicate that complexity. There’ll at all times be a spot for generic population-level dietary pointers, however in the identical breath, we’re not all the identical particular person, so why ought to our dietary recommendation be?”

Dr. Corridor mentioned the corporate has seen “large surge in curiosity and information about prebiotic fiber”, as TikTok customers look to maximise fiber consumption. The development known as ‘fibermaxxing’.

“There’s a rising consciousness that intestine well being is central to nearly all areas of well being and that prebiotic fiber performs a key function in that,” she mentioned. “Persons are beginning to understand it’s not nearly regularity; fiber helps immune operate, irritation, blood glucose and insulin management, and even temper, cognition and stress. That shift in considering is already driving demand for purposeful components.”

The continuing US-China commerce battle has given the Australia nutraceutical manufacturing sector a lift, as firms look to shift their operations to areas with secure and high quality manufacturing capabilities, alongside steady commerce insurance policies.

“We’re seeing monumental alternative in the meanwhile following the bulletins of tariffs from America,” John O’Doherty, CEO at Complementary Medicines Australia (CMA), advised NutraIngredients.

“In truth, instantly after the announcement earlier this yr, we noticed a spike in demand from Chinese language firms approaching Australian firms, not only for Australian merchandise and types, but in addition for Australian manufacturing.

“There are a variety of Australian producers which were approached by Chinese language firms that want to transfer their manufacturing from America to Australia with a purpose to keep away from a few of these tariffs.”



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