The summit—held from June 23 to 25 in Austria—is about to ship an in-depth program of classes and panel discussions, together with ample alternatives for networking and engagement by means of stay Q&As, roundtable lunches, velocity networking classes, a morning 5K run/stroll and a highly-anticipated social night.
The agenda provides an exploration of the evolving lively diet panorama, trying on the class’s shift from area of interest sports activities merchandise to mainstream wellness. Business leaders will showcase revolutionary applied sciences, novel components and forward-thinking methods revolutionizing R&D and enterprise fashions.
Professional audio system may also delve into weight administration, science-backed options and the alternatives created by GLP-1 drug recognition, and share insights into personalised diet, the place AI, biomarkers and wearables are enabling precision well being options. Moreover, thoughts well being will take heart stage with a deep dive into how nootropics are reshaping product improvement and broadening the scope of lively diet.
Girls’s Well being
A devoted session on feminine athletes will dive into efficiency optimization and well being matters like menstrual cycles, PCOS and Relative Vitality Deficiency in Sport (RED-S).
Active women may be unknowingly running on empty as underfueling relative to train places their hormones, bones and efficiency at severe danger from RED-S, Pippa Woolven, former Commonwealth Video games athlete and founding father of Mission RED-S, advised NutraIngredients forward of the occasion.
Recent studies have proven that even within-day vitality deficits equivalent to going too lengthy between meals or snacks can mimic the results of an general vitality deficit, she defined. And whereas lively way of life fueling is a rising development amongst shoppers, one ignored key nutrient, notably inside lively females, is carbohydrates.
“It’s essential to make sure that carbohydrate consumption isn’t too low, as carbohydrates are our main supply of vitality for bothtraining and restoration,” Woollen stated. “Whereas there’s numerous deal with protein in lively shopper content material, carbohydrate consumption typically will get ignored, particularly for girls.”
She defined that a lot of the diet info for girls has traditionally been primarily based on analysis carried out in males. Nonetheless, whereas males may be capable to get by with a low-carb weight loss program and even fasted coaching, the feminine hormonal system doesn’t reply in the identical approach.
“We have to keep up to date with analysis and shift the main focus in the direction of rising carbohydrate consumption for a lot of ladies, because it helps preserve stability, fuels the physique and helps hormonal well being,” Woolven stated.
Featured audio system within the Girls’s Well being session embody Nicky Keay, honorary medical lecturer at College School London, Renee McGregor, sports activities dietitian and medical lead, James Morton, chief science officer at Science in Sport (SIS), and Steffen Oesser, director of the Collagen Analysis Institute.
Agelessness
Specialists may also highlight longevity-focused innovation, tackling musculoskeletal well being, mobility and restoration.
As speaker Nick Morgan, managing director of Diet Built-in, advised NutraIngredients, manufacturers should shift messaging from fast fixes to long-term well being objectives as ageless consumers reject the aging narrative.
An increasing number of individuals are not solely centered on bettering their well being right now however are additionally planning forward for a more healthy tomorrow, Morgan stated, which means a rising variety of shoppers are actively adopting more healthy habits, signaling a long-term dedication to wellness.
That is making a higher demand for dietary supplements, practical meals and merchandise that promote long-term well being, equivalent to these centered on joint well being, cognitive perform, coronary heart well being and wholesome getting old.
And whereas historically, aging-related merchandise had been marketed to older adults, this new development means that youthful generations are additionally turning into proactive about their well being, Morgan defined. Corporations within the lively diet business could now goal youthful shoppers who want to “future-proof” their well being with preventative measures.
As Morgan famous, a number of issues are driving the shift in shopper attitudes towards wholesome getting old. Extra individuals are actively making an attempt to enhance their habits on the subject of train and diet, and on the identical time, the standard thought of getting old in levels is breaking down. Individuals are stretching out their youth and center age, embracing what some name “kidulthood.”
The result’s a rising need to stay with out the boundaries of age—“that’s, seeking to extend their time in center ages—then you’ve gotten folks successfully making an attempt to be ageless,” Morgan stated.
For companies, this implies the development falls beneath “longevity”, however what actually connects with shoppers is the thought of agelessness: not fearing age however embracing life with confidence and vitality, irrespective of the quantity, he defined.
Morgan shall be joined by Sophie Chabloz, co-founder and chief science officer at Avea, and Sergej Ostojic, professor on the College of Agder, to debate the longer term function of diet in getting old effectively.
Navigating the noise
The summit concludes with a session that can cowl important insights on advertising, regulation and social media, with skilled talks on how EU regulation struggles to keep up with sports nutrition industry growth.
Sluggish approval processes and inconsistent enforcement may danger stifling innovation and undermining market belief in sports activities and lively diet, in response to Luca Bucchini, managing director of Hylobates Consulting. Bucchini shall be presenting the newest regulatory updates, the primary challenges manufacturers face when balancing innovation and compliance, and the perfect practices for clear communication.
Bucchini lately advised NutraIngreidents that novel meals regulation in each the EU and the UK performs a key function in meals security, however its scope is overly broad, its interpretation and utility are stricter than security alone calls for, and approval timelines are excessively lengthy.
He famous that if the European Meals Security Authority (EFSA) and the Fee had been to allocate sources extra effectively, hold the applying course of proportionate and deal with security, it will considerably cut back approval instances—offering a possibility for the EU to reposition itself because the go-to world hub for novel meals approvals.
“Many corporations used to go to the US first for a GRAS affirmation or an NDI notification after which go for Europe whereas leveraging the steps taken within the US internationally,” he added.
If the EU had been to reform its course of and set up itself as a main marketplace for novel meals approvals, corporations could shift focus from the US to Europe given present regulatory uncertainties within the US.
Bucchini shall be joined by Alice Millbank, co-founder and CSO of Rooted Analysis Collective, Sunna van Kampen, founder and CEO of Tonic Well being, and Marit Veenstra, model and innovation strategist at The Wholesome Advertising Staff (HMT).
Safe your spot
It isn’t too late – don’t miss the chance to achieve cutting-edge insights, community with business leaders and discover the evolving panorama of lively diet! Book your tickets now!
