Beer maker Asahi sets sights on health and wellness business expansion
Japanese beer maker Asahi has set sights on increasing its well being and wellness enterprise, equivalent to growing useful drinks and selling the worldwide rollout of its lactic acid micro organism elements.
That is based mostly on the corporate’s evaluation of megatrends anticipated to happen by 2050.
It anticipates that world demand for alcohol alternate options and health-conscious merchandise will proceed to rise.
WATCH: Nestle says women’s health a new growth platform
Nestle has recognized girls’s well being as a brand new development platform and is assessing the launch of its maternal complement model “Materna” into markets equivalent to India.
The fast enlargement of the ladies’s well being market is without doubt one of the causes for Nestle’s curiosity on this sector.
Chatting with NutraIngredients-Asia within the newest episode of “Behind the Large Story”, Renata Batal, International Advertising Supervisor for Materna and Ladies’s Well being at Nestle tells us extra.
Kinohimitsu taps on plant-based protein, HMB drink for Malaysia supermarket expansion
Singapore model Kinohimitsu, greatest identified for its collagen merchandise offered in pharmacy chains Watsons and Guardian, is increasing into supermarkets throughout Malaysia with 20 SKUs, together with a plant-based protein and HMB dietary drink.
The partnership will deal with introducing Kinohimitsu’s merchandise throughout Peninsular and East Malaysia’s trendy commerce channels, together with hypermarkets, supermarkets, comfort shops, and mini market chains.
The objective is to make the merchandise extra accessible to customers past pharmacy chains and e-commerce, stated Jennifer Chin, chief working officer of Kino Biotech.
‘Nutra is the future’: Why Indian Ayurveda giant Baidyanath is entering into supplements space
Indian Ayurveda powerhouse Baidyanath is venturing into the worldwide nutraceuticals market, having launched its first set of nutraceuticals merchandise beneath the model Siddhayu at Vitafoods Europe 2025.
The primary stage of the launch consists of 27 merchandise focused at three key areas: 1) women and men’s well being 2) wholesome ageing and three) youngsters diet.
Not like its mother or father firm, these merchandise are usually not Ayurveda-based, however are developed utilizing scientifically backed elements, equivalent to botanicals, stated chief advertising and marketing officer M. Krishnamurthy Rao.
KGC taps travel retail to boost red ginseng awareness
Korea Ginseng Company (KGC) is tapping on journey retail to develop world consciousness of its core purple ginseng merchandise.
The corporate sees journey retail as a channel essential in rising world consciousness of purple ginseng.
Whereas the journey retail shops included its core bestsellers, it has additionally developed merchandise and promotions tailor-made to the wants and tendencies of travellers.
