International pet care gross sales reached USD 197.6 billion in 2023 in line with a Euromonitor International report. It famous that regardless of rising residing prices, pet homeowners prioritized spending on pets, treating them as members of the family. Another Euromonitor report discovered that the worldwide pet dietary complement market was estimated to be price USD 2.1 billion, having grown at a CAGR of seven% between 2018 and 2023.
A lot of this development might be attributed to North America and China, nonetheless, Europe’s pet complement market is now slowly gaining traction. In keeping with data provided by Future Market Insights, the European pet dietary complement market is projected to develop from USD 1,304.5 million in 2025 to USD 2,431.3 million by 2035, at a CAGR of 5.1%.
In keeping with the information, Germany holds a 26% market share and leads the area with sturdy demand for breed- and age-specific dietary supplements. The UK, with a 21% share, and France with 19%, observe carefully, and Spain is demonstrating sure adoption with a 15% market share in pet vitamin.
This development in Europe was mirrored on the latest Vitafoods tradeshow to which greater than 20,000 individuals attended, the place the organizing workforce made house for an all-new Pet Diet Hub to showcase the newest innovation in well being and wellness for pets.
“With rising consciousness amongst pet homeowners about well being and wellness, demand is rising for useful pet meals and dietary supplements,” they mentioned.
Joint well being dietary supplements for ageing pets
Joint well being seems to be essentially the most in-demand class as a result of rising must assist ageing and lively pets alike, and was the best-represented space of animal well being, with a number of corporations showcasing choices on this house.
Italian-based Sveba S.r.L. offered JointsPet, a mix of glucosamine, chondroitin, and collagen to actively scale back irritation and promote cartilage restore in canines and cats. Ingredia’s Xelflex, a pure bioactive ingredient, has proven confirmed ends in lowering joint irritation, serving to senior pets transfer freely and stay extra absolutely, and LehvossNutrition’s Anivestin appears to be like to supply aid for joint discomfort utilizing plant-based bioflavonoids.
Equally to human well being tendencies, collagen is proving to be a key ingredient within the joint well being house, with Bioiberica presenting its Collavant n2, a local kind II collagen that can also be utilized in human choices, which protects cartilage by means of an immune-mediated mechanism, and Lonza’s undenatured collagen UC-II Pets seeking to ship assist for flexibility and mobility.
Companion animal intestine well being
Intestine and digestive well being are additionally turning into a high precedence within the pet complement house, which follows tendencies in human well being that acknowledge the rising consciousness of the microbiome’s position in total well-being.
Corporations are actively creating modern options to satisfy this demand Lactopia GmbH offered two formulation, Lactopia Pet Biotics and Vetmed Pets, each combining a number of strains like Enterococcus faecium and Lactobacillus reuteri with pre- and postbiotics to advertise digestion and enhance intestinal well being.
Moreover, NutriScience Improvements’ ButyraGen introduces its novel method to straight producing butyrate within the colon for pet well being, using a mechanism that helps a wholesome intestine setting and extends advantages by means of the gut-brain axis, which can be useful for pets with compromised microbiomes.
Eating regimen options for pets
Weight administration can also be seen to be an rising concern as extra pet homeowners acknowledge the well being dangers related to weight problems in animals.
Cell Biotech Co., Ltd. offered Duolac Labpro Slim Pet, a dual-coated probiotic complement designed to assist bothdigestive wellness and weight management. Its tablets have been proven to cut back visceral fats mass, glucose and levels of cholesterol.
Bionap SRL showcased Morosil V derived from Moro purple oranges, wealthy in anthocyanins. The bioactive powder appears to be like to forestall fats accumulation, assist lipid metabolism and ship antioxidant safety.
Pores and skin and hair care
Lastly, some manufacturers we’re focusing in on pores and skin and coat well being as a key space of innovation.
Kerry showcased a number of elements, together with Plenibiotic, a postbiotic (Lactobacillus casei subsp. 327) for pores and skin well being. Bioriginal offered its Excessive GLA Borage Oil which delivers 25% gamma-linolenic acid to cut back irritation and improve coat shine, and Sveba’s VitalPaws components combines MSM, marine collagen, biotin and zinc to nourish pores and skin and promote a shiny coat, whereas additionally bettering total vitality.
