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NutraWomen Wednesday: Jennifer Chase, CPG Radar

admin by admin
June 4, 2025
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Ann Armbrecht, PhD, of Sustainable Herbs Initiative



“I grew up at all times loving science, open air and the setting, so I selected to main in atmospheric and oceanic sciences at UCLA,” stated Jennifer Chase, who joined CPG Radar earlier this yr as director of enterprise improvement.

Nevertheless, Chase stated she discovered the position repetitive and realized she was extra drawn to the concept of making more healthy meals merchandise and left her position at NOAA to turn into a registered dietitian.

After attending graduate faculty in Utah, Chase landed a job there at a nutraceutical firm. “And I cherished it. It was tremendous enjoyable, quick paced, studying always, every thing about it was excellent,” she stated.

Chase cited threat taking as an enormous a part of her success, together with the transition from authorities work to the nutraceutical house.

“It was scary to go from a stable authorities job the place everybody there was counting all the way down to their retirement to ‘I’m not even certain if I’ll have a job kind of scenario,’ nevertheless it’s turned out so rewarding and so significantly better for my life,” she stated. “Then, simply even throughout the similar business, switching from product improvement into technical gross sales—completely completely different ability set. And now even new alternatives I’ve moved into extra of a startup.”

In the present day at CPG Radar, Chase leverages AI-driven medical and market intelligence to assist manufacturers and ingredient corporations uncover white areas, speed up innovation and make extra data-backed selections.

“[CPG Radar was] solely six months previous once I joined, and we’re constructing a platform from the bottom up,” she stated. “I’m serving to construct out the dream program that I’d have wished to have and want I may have had each in product improvement and in gross sales.”



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