Understanding the healthy aging and longevity consumer

1. Growing older in good well being and longevity is the quantity 2 well being purpose after sleep

Exclusive Lumina intelligence data explores how many consumers cite Healthy Aging as a health goal — Unique Lumina intelligence information explores what number of shoppers cite wholesome growing old as a well being purpose (Lumina Intelligence)

2. ‘Wholesome growing old and longevity’ supersedes ‘getting higher sleep’ as key well being purpose from the age of 55

Unsurprisingly, older consumers place greater importance on healthy aging — Unsurprisingly, older shoppers place higher significance on wholesome growing old (Lumina Intelligence)

3. Monitoring well being through digital instruments resonates effectively with shoppers who attempt for wholesome growing old and longevity

Exclusive Lumina intelligence data explores fitness tracker app priorities for healthy aging-focused consumers — Unique Lumina intelligence information explores health tracker app priorities for wholesome aging-focused shoppers (Lumina Intelligence)

Health (working, figuring out, biking, mountaineering, steps, health objectives) is the preferred well being space, tracked by 37% of these shoppers, whereas 24% monitor their total well being (physique weight, physique mass index, muscle mass, cardio health).

4. Near a 3rd of wholesome growing old shoppers incorporate probiotics into their routine weekly

Exclusive Lumina intelligence data explores the usage of prebiotics and probiotics among healthy aging consumers — Unique Lumina intelligence information explores the utilization of prebiotics and probiotics amongst wholesome growing old shoppers (Lumina Intelligence)

13 % of wholesome growing old shoppers incorporate probiotics into their every day routine. Prebiotics observe carefully.

5. A desire for protein bars

Protein bars selected by healthy aging consumers — Wholesome growing old shoppers present an affinity for sure sports activities vitamin dietary supplements, with protein topping the checklist (Lumina Intelligence)

Nearly 30% of wholesome growing old shoppers go for protein bars when selecting their sports activities vitamin merchandise, with powders rating second

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