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Ann Armbrecht, PhD, of Sustainable Herbs Initiative

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April 6, 2025
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Ann Armbrecht, PhD, of Sustainable Herbs Initiative



As founder and director of the Sustainable Herbs Initiative, Dr. Armbrecht revealed how the standard of natural merchandise immediately correlates with the well-being of those that harvest them. Her work challenges the traditional herb business by advocating for extra equitable, aware practices that honor each the vegetation and the individuals who domesticate them.

“I had loads of assumptions about how dwelling nearer to the land, like being up to now disconnected from the land within the U.S. and the Western world, is the supply of so a lot of our issues and so I wished to know what it seemed wish to have that shut connection,” she mentioned. “So I actually wished to know, was there some sort of inherent data there that we had misplaced?”

By way of her documentary, Numen: The Nature of Vegetation, that she produced together with Terrence Youk, Dr. Armbrecht additionally explored the complicated dynamics of the natural provide chain, providing a nuanced perspective on how the business can higher assist each environmental sustainability and group improvement in herb-producing areas.

“We made the movie actually to have a good time that on the middle of natural medication, the standard Western natural medication or therapeutic traditions all over the world, there’s not simply an object to take,” Dr. Armbrecht mentioned. “It’s actually this encounter with all that’s alive[…], and that’s what then woke me up across the challenges of the enterprise of herbs and led to the work that I’m doing now.”



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