The French provider has redesigned its emblem to spotlight its mission of harnessing the potential of aquatic microorganisms to reinforce human and animal well being, defend biodiversity and handle local weather challenges.
New visible identification
As Lucie Lingrad, product supervisor at Fermentalg informed NutraIngredients, the design course was influenced by the pattern of subtle simplicity.
This pattern is a design method that balances minimalism with refined aesthetics, with elegant typography, balanced compositions and restrained colour palettes.
“The ‘F’ erected as a model image is an allegory of microalgae cell multiplication and extraction of pure actives on the coronary heart of Fermentalg’s technological know-how,” Lingrad stated.
As such, she famous, the “F” is not only a emblem; it’s designed to represent the corporate’s work with microalgae, its technological experience and its dedication to sustainability and human well being.
The colour palette combines plant and marine hues, in reference to the aquatic world and the specificity of microalgae. Moreover, the typography is now firmer, extra current and extra impactful; the clear, natural design refers to residing issues.
As Lingrad defined, the visible transformation goals to display the corporate’s evolution from a technology-focused enterprise to a versatile, customer-centric industrial chief.
“A brand new identification that illustrates the distinctive symbiosis achieved by Fermentalg, the indefectible hyperlink that the corporate needs to keep up between human well being, animal well being and preservation of the surroundings,” she stated.
Microalgae-based options
The corporate additionally introduced its determination to affix the United Nations International Compact, immediately supporting the One Well being idea, which emphasizes the interconnectedness of human, animal and environmental well being.
The One Well being idea stemmed from discovering hyperlinks between antimicrobial resistance and antibiotics used in animal farming, in addition to reviews that as much as three-quarters of human infections are estimated to originate from zoonoses—illnesses which could be transmitted to people from animals.
Nevertheless, the One Well being idea goes past antimicrobial resistance and zoonoses, incorporating an all-encompassing, holistic outlook on well being.
It started to realize traction inside the nutraceutical business across the 2010s, influenced by broader trends in health science.
Now it’s more and more inspired by each client and business issues about sustainability, biodiversity and the environmental influence of the nutraceutical business, with actions being made to undertake One Well being rules to advertise merchandise that help total ecosystem well being.
As Lingrad defined, Fermentalg’s bio options purpose to guard biodiversity and improve well being and wellness.
For instance, its commercially obtainable product, DHA RIGINS, offers important omega-3s for human and animal well being. In aquaculture, the place DHA is essential, it’s produced via precision fermentation.
This methodology eliminates the necessity for pure harvesting, avoids hurt to ocean biodiversity, ensures a managed and pollutant-free surroundings and delivers a naturally excessive focus with out extra processing.
“By utilizing our product in aquaculture and human vitamin with sustainable manufacturing course of, that is how we handle one well being,” Lingrad stated.
She added that DHA RIGINS 580, Fermentalg’s highest naturally concentrated oil, is very sustainable, as “one ton of DHA microalgae oil equals 50 tons of anchovies preserved within the ocean.”
By leveraging microalgae, Fermentalg is working to contribute to more healthy meals techniques, providing sustainable vitamin options whereas decreasing reliance on unsustainable meals sources, in addition to selling cleaner environments to assist stop illnesses linked to air pollution, poor weight loss program and ecosystem imbalances.
“This agency engagement, testifies to our help to the United Nations’ 17 Sustainable Growth Targets (SDGs) and strengthens our mission to develop eco-friendly options for a more healthy planet,” Lingrad stated.
