Because the Nutraingredients Awards enters its eleventh consecutive yr, 2025 brings three new classes—together with one dedicated to beauty-from-within, in collaboration with CosmeticsDesign-Europe.
As extra customers deal with top-to-toe wellness, many are taking a holistic strategy and selecting an inside-out strategy to bettering their pores and skin, hair, nails.
The sleepmaxxing hack has been trending on TikTok; collagen supplements have seen a lift in recognition amongst younger folks and omega-3 supplements are additionally touted for a welcome revival for his or her magnificence advantages.
There’s additionally been loads of innovation in codecs together with new vitamin patches, that are gaining a cult following.
Euromonitor Worldwide has highlighted this shift in customers’ mindsets as one in all its trends for 2025
The info analytics agency’s survey of greater than 40,000 customers confirmed that extra persons are making intentional modifications of their wellness routines to profit their future selves, as they goal to dwell longer and keep wholesome for longer too.
The corporate additionally forecast that world gross sales of nutritional vitamins and dietary supplements to succeed in $139.9 billion by the top of 2025 (up from $127.2 billion in 2024), as customers flip to nutraceuticals to deal with focused considerations.
New awards classes for the sweetness trade
For the 2025 Nutraingredients Awards, there are three new classes which might be particularly related for the cosmetics trade.
• Product of the 12 months: Magnificence from Inside in affiliation with CosmeticsDesign-Europe
• Advertising and marketing Initiative of the 12 months
• Ingredient of the 12 months: Botanical
The brand new beauty-focused Product of the 12 months class will have fun innovation in ‘inside-out’ magnificence from any class—be that skincare, hair care, nails, anti-aging, or basic all-rounders.
For this, the judges will assess how the product meets particular market wants and shopper demand, in addition to in search of strong proof of scientific efficacy.
There are additionally three different classes that magnificence companies can enter. These are:
• Ingredient of the yr—Magnificence from Inside, which can be in affiliation with CosmeticsDesign-Europe
• Innovation in Ladies’s Well being Award
• Plus, the Editor’s Award for sustainability initiative of the yr
The sweetness-specific Ingredient of the 12 months class seems for that ‘x-factor’ ingredient primarily based round tailor-made dietary options to keep up and improve pores and skin, nails and hair.
The ingredient have to be within the formulation of a completed product that’s commercially out there in Europe and for this class, the judges will take a look at how the ingredient meets particular wants and be certain that it’s primarily based on trusted scientific testing.
How you can enter the Awards
In response to Nikki Hancocks, editor of NutraIngredients-Europe, successful a prestigious NutraIngredients Award will set your organization other than the competitors, attracting new shoppers and prospects.
“Many corporations inform us that with the ability to promote their finalist or winner standing of their B2B and D2C communications makes an enormous distinction in relation to constructing the arrogance of shoppers, companions, buyers and customers,” she mentioned.
Entries will shut on Monday, Feb. 3, 2025, and the winners shall be introduced at a celebration on Might 21, 2025 in Barcelona.
To be taught extra and be in with an opportunity of successful, visit the entry website right here.
