To forecast its annual traits, Euromonitor Worldwide analyzes shopper knowledge and societal patterns. One of many traits it has predicted to impression the well being, magnificence and wellness industries in 2025 is ‘Healthspan Plans.’
By this, it implies that many shoppers are actually far down the trail “on their longevity journeys” and are actually on the level the place they’re “making behavioral modifications to reside more healthy lives for longer.”
As such, the agency famous that world gross sales for nutritional vitamins, minerals and dietary supplements are projected to succeed in $139.9bn in 2025.
Group lead for innovation at Euromonitor Worldwide Karolina Grigorijevaite defined that key elements driving the ‘Healthspan Plans’ development included a shift from extending one’s lifespan to optimizing long-term well being.
“This motion is influenced by growing old populations, the Covid-19 pandemic, and the elevated accessibility of wearable applied sciences,” she defined.
“Customers now prioritize proactive well being measures, aiming to ‘age effectively’ via customized dietary supplements, health routines, and biohacking.”
Grigorijevaite additionally mentioned that the combination of know-how similar to wearable gadgets and customized well being apps is taking part in a big position, particularly amongst youthful generations who “view well being optimization as important reasonably than a luxurious.”
Extra customized and tech-driven
Euromonitor has carried out loads of shopper analysis on this subject. One current research revealed that 52% of shoppers believed they might be more healthy within the subsequent 5 years, whereas one other confirmed that 54% of shoppers mentioned they knew which nutritional vitamins and dietary supplements to take for well being considerations in 2024.
In fact, wellness has been within the limelight for the previous few years, so what’s completely different about it as we transfer in the direction of the brand new 12 months?
“In 2025, wellness will turn out to be extra customized and technologically pushed,” says Grigorijevaite.
“Customers are more and more shifting towards well being optimization reasonably than a reactive method to wellness,” she mentioned.
“Wearable applied sciences, real-time well being knowledge, and customized dietary supplements are on the core of this evolution, remodeling wellness right into a steady and holistic journey reasonably than remoted interventions.”
She mentioned that the main focus can even “broaden to incorporate psychological and emotional well-being alongside bodily well being.”
The agency’s shopper knowledge highlighted that there was a constant improve in using good gadgets or apps to trace well being throughout all generations. Gen Z and Millennials have been the 2 shopper cohorts recognized because the earliest adopters.
Demand for options with ‘explainable effectiveness’
Euromonitor Worldwide famous that there’s a development for area of interest areas inside the wider well being and wellness class. For instance, it mentioned that 34% of girls took VMS to stop menopause-related signs.
“Within the nutraingredients area, specializing in credibility and transparency shall be key,” mentioned Grigorijevaite.
“There’s a rising demand for options with ‘explainable effectiveness’ backed by stable scientific proof, notably in dietary supplements like NAD+ for mobile well being,” she continued.
The agency’s knowledge confirmed that the variety of on-line SKUs labelled NAD+ almost tripled throughout shopper well being classes from 409 in 2023 to 1,137 as of August 2024.
In the meantime, on-line launches of manufacturers with ‘mobile well being’ claims grew 135% within the nutritional vitamins and dietary supplements class between Q1 and Q2 2024 throughout 32 nations.
Its findings confirmed that that merchandise with science-backed proof continued to realize traction, for instance, NAD+ dietary supplements that focused mobile well being.
In line with Grigorijevaite, manufacturers can improve credibility by “supporting their choices with focused content material and consultations, whereas additionally exploring partnerships with diagnostics to offer complete healthspan options.”
“Specializing in unmet wants, similar to girls’s well being, via tailor-made choices can even be essential for constructing model differentiation,” she mentioned.
Areas of focus for innovation in 2025
Grigorijevaite believed that the important thing subcategories for innovation in 2025 inside the Healthspan Plan development are:
- Wearable and health-tracking know-how; improvements integrating AI to enhance well being insights.
- Girls’s well being: merchandise targeted on menopause, hormone-induced pores and skin modifications, or menstrual care tailor-made to physiological wants.
- Purposeful meals: growth of purposeful merchandise that cater to particular well being wants, similar to decreasing visceral fats or addressing excessive uric acid ranges.
- Biohacking and customized vitamin: companies that supply nutritional vitamins and dietary supplements based mostly on customized well being metrics like DNA and mineral assessments.
As we transfer into 2025, Euromonitor is advising wellness, well being and sweetness manufacturers to:
- “Develop focused self-care merchandise and tailor options to deal with particular, life-stage considerations or unmet wants.”
- “Use scientific proof or confirmed leads to your advertising and marketing supplies to underscore how formulations, gadgets or designs assist longevity.”
- “Accomplice with tech corporations or diagnostics companies to supply customized well being assessments and real-time monitoring options.”
“Manufacturers seeking to innovate within the healthspan area ought to concentrate on delivering customized, data-driven well being options,” mentioned Grigorijevaite, referring to the final level.
“It’s essential to embrace applied sciences like wearables built-in with AI for customized well being monitoring and supply explainable effectiveness, guaranteeing merchandise are science-backed and clear about how they assist shopper wellness. Collaboration with diagnostics companies may add worth by providing extra customized well being assessments, additional differentiating model choices.”
