Well being and vitamin is driving traits inside a variety of meals sectors, FrieslandCampina Components advised FoodNavigator at FiE in Frankfurt yesterday. The corporate is investing on this present development, aiming to fulfil shopper calls for for merchandise optimum to well being.
Do customers need excessive protein?
Shoppers need well being and vitamin associated merchandise, Vicky Davies, world advertising and marketing director in efficiency, energetic and medical vitamin at FrieslandCampina Components, stated.
Client want for top protein merchandise has “gone mainstream”, she defined. Somewhat than being centered primarily on the game vitamin class, protein is “integrated into on a regular basis meals”. Proteins are even added to merchandise perceived as unhealthy, similar to desserts, as a part of the “wholesome indulgence” development.
Moreover, “customers have gotten way more conscious of the differing types and ranges of high quality” of the proteins, Katie Verlaan, advertising and marketing innovation supervisor at FrieslandCampina Components, advised FoodNavigator. Shoppers concentrate not simply to climate or not a product incorporates protein, however its ranges of protein, and the standard of the protein, as nicely.
The vary of proteins inside FrieslandCampina Components’ portfolio, which goals to answer these shopper calls for, consists of lactoferrin, a milk protein, and Docosahexaenoic acid (DHA), which is commonly derived from fish. The corporate’s DHA is an algae-based kind for vegetarian and vegan merchandise.
When it comes to how these elements are used, the corporate has a ‘stronghold’ in medical vitamin, Davies advised us, and interacts with “all the massive gamers”.
It additionally has a distinguished presence inside sports activities vitamin and energetic vitamin, the latter of which is extra various than the previous and consists of useful meals and drinks, in addition to excessive protein yoghurts and protein bars of various protein ranges.
How is the corporate investing in prebiotics?
FrieslandCampina Components can be investing in prebiotics, which has additionally seen important shopper curiosity lately.
In accordance with Davies, the corporate is the worldwide chief in Galacto-oligosaccharide, a prebiotic which is derived from lactose and can be utilized to positively affect the composition of the intestine microbiome.
