The UK primarily based firm designed Energy As much as assist muscle restoration, enhance power ranges and assist sleep, aiming to enhance runners’ relaxation and restoration between coaching periods.
As Tim Boote, co-founder of Protein Insurgent defined to NutraIngredients, magnesium particularly is usually missing within the diets of these with an lively way of life.
Analysis reveals that 60% of the adult population isn’t getting the advisable day by day quantity of magnesium, and runners are at higher danger of magnesium deficiency as a result of they lose the mineral through sweating.
Restoration product
Protein Insurgent formulated its product primarily based on the UK’s RDI of magnesium: 300mg a day for males (19 to 64 years) and 270mg a day for girls (19 to 64 years).
Boote defined the model sources magnesium from seawater as a result of it’s extra readily absorbed by the physique and comprises the next focus of hint minerals to assist general well being.
He famous that seawater-derived magnesium can be thought of extra sustainable than land-based sources, which aligns with manufacturers dedication to sustainability.
Magnesium should be mixed with one other molecule to be absorbed by the physique, leading to totally different magnesium compounds like magnesium citrate, chloride, and oxide.
There are 10 primary varieties of magnesium compounds, every with various quantities of magnesium and bioavailability. Nevertheless, some like magnesium oxide comprises a excessive stage of magnesium however have been proven to have low bioavailability, so the physique can solely use a small portion of it.
The magnesium is mixed with citric acid to provide magnesium citrate, which Boote defined is a extremely bioavailable sort of magnesium.
“We’ve chosen to make use of only one high-quality ingredient sourced from seawater and have mixed it with citric acid to ship each a excessive content material of magnesium and excessive bioavailability,” he stated.
Magnesium for runners
The product is designed to alleviate muscle cramps and leg stiffness whereas lowering fatigue and enhancing sleep high quality.
“Our model targets endurance athletes, and runners specifically, and so we speak to runners each day,” Boote stated.
“It was clear to us that they had been lacking a great high quality magnesium complement.”
Runners want electrolytes like sodium, potassium, magnesium, and calcium, particularly for long-distance working, to remain hydrated and stop fatigue, dizziness, and muscle spasms.
Whereas sodium consumption is normally managed, magnesium is usually missed. Ample magnesium aids in sooner restoration reduces cramps, and improves sleep, serving to runners keep prepared for the following day.
Current analysis has explored the potential of magnesium dietary supplements to cut back muscle soreness in bodily lively people, and with outcomes discovering that magnesium supplementation can reduce muscle soreness and present a protecting impact towards muscle injury.
Researchers moreover advise growing magnesium consumption by 10-20% for these engaged in intense train, significantly two hours earlier than coaching.
NutraIngredients’ Lively Vitamin Summit returns subsequent month on-line in two periods on the State of the Market and Cognitive Well being.
On the eighth of October, consultants will talk about key developments, in addition to the challenges and alternatives inside this rising sector, and the fifteenth of October session will discover the connection between physique and thoughts, significantly in utilizing diet to boost cognitive well being.
This yr’s digital summit is totally free, however pre-registration is required. Make sure to not miss out and reserve your space here.
On-trend
Regardless of its long-standing place out there, magnesium continues to keep up its on-trend place as a consequence of its versatility, Nick Morgan, managing director of Vitamin Built-in, recently told NutraIngredients.
“Magnesium is a actually good instance of how a mineral that we have identified for thus lengthy can proceed to be thrilling when positioned actually nicely,” Morgan stated.
He defined that whereas it’s well-known for sports activities restoration, it is more and more gaining consideration for sleep and tranquility.
The 2024 Complement Traits Report by market analysis agency Spate highlighted magnesium as a leading supplement as a consequence of its wide-ranging well being advantages, significantly for sleep and anxiousness.
The report confirmed that magnesium dietary supplements have seen a big rise in recognition, with month-to-month search volumes reaching 3.3 million—a 484.2K improve from final yr.
In keeping with the report, customers are more and more desirous about totally different types of magnesium, equivalent to citrate, glycinate, and sulfate, for focused advantages.
The report predicted that the development will proceed, supported by ongoing shopper training and the mineral’s established status.
