Based by movie star nutritionist and creator Gabriela Peacock, UK-based GP Vitamin will proceed to be marketed as a stand-alone model with Peacock formulating dietary supplements within the vary.
Whereas the model already enjoys its personal excessive profile due to Peacock’s A-list clientele, together with celebrities and members of the Royal household, Cambridge
Nutraceuticals will be capable to construct the model additional via its operational and advertising and marketing experience.
“We’re delighted to welcome Gabriela and her GP Vitamin model to the Cambridge Nutraceuticals household,” mentioned Matt Keys, CEO of the dad or mum firm. “The high-quality dietary supplements she has developed, and the sturdy model foundations align completely with our imaginative and prescient for the longer term.”
He added that the acquisition was the proper alternative to enter the rising beauty-from-within house, which aligns with the longevity and girls’s well being merchandise already inside his portfolio: “We initially recognized nutricosmetics—ingestible magnificence dietary supplements corresponding to collagen—as a key development driver, so when the chance to accumulate GP Vitamin introduced itself the celebs aligned.
“Bringing GP Vitamin ‘beneath our wing’ means we are going to speed up our means to faucet into these developments, all of the whereas rising our target market and potential buyer base.”
A few of the dietary supplements inside the GP Vitamin portfolio embody capsules corresponding to astaxanthin, ashwagandha, resveratrol and omega-3, in addition to a Longevity Complicated containing lion’s mane, cordyceps, reishi, Hydrocurc, quercetin and inexperienced tea.
It additionally sells powdered SKU’s corresponding to: Cleanse with broccoli spinach kale, barley, wheatgrass, beetroot, kiwi and spirulina; and Magnificence with pea protein, magnesium, inulin, plus a number of botanicals and nutritional vitamins.
Wholesome getting old developments
Discussing wider developments within the wholesome getting old nutraceuticals market, Keys mentioned customers appear significantly occupied with turmeric dietary supplements to help musculoskeletal and joint well being corresponding to Cambridge Nutraceuticals’ extremely bioavailable and Knowledgeable Sport licensed Turmeric+ tablets with added nutritional vitamins C and D3. The formulation makes use of a patented Meriva phytosome supply system wherein curcuminoids are mixed with soy lecithin to extend the physique’s absorption and supply the complete bouquet of curcuminoids, together with the ‘strongest’ demethoxycurcumin (DMC).
He added that intestine well being and sleep are additionally trending areas. The FutureYou ProBio 8+ probiotic sachets provide day by day intestine well being upkeep with a mixture of eight strains of pleasant micro organism alongside prebiotics.
The model additionally has deliberate to launch a Biome Nourish+ prebiotic product later this yr, offering a “excessive purity” galactooligosaccharides (GOS) formulation in addition to a brand new postbiotic complement named Biome Protect+.
Additionally catering to this development, the Prime Fifty model sells Intestine & Immunity containing 14 strains of reside micro organism in addition to key nutritional vitamins and minerals aimed toward supporting immune well being.
The model’s Magnesium+ Superior with added B nutritional vitamins appeals to customers on the seek for sleep help. It makes use of a bisglycinate formulation that improves absorption and retention and is licensed ‘menopause friendly’ with the official M-Tick.
Lastly, FutureYou’s Serene+ SKU incorporates Affron, a patented Spanish saffron extract, to extend the physique’s pure manufacturing of melatonin.
