Market analysis agency Spate not too long ago launched its 2024 Complement Developments Report. Utilizing instruments like Google Developments, the report delves into high well being issues for customers and searches for particular dietary supplements to deal with these issues. It additionally recognized the shifting shopper preferences towards holistic and personalised well being options.
“Customers are more and more in search of extra focused dietary supplements that deal with particular well being issues corresponding to sleep high quality, hormonal steadiness and anxiousness. That is coupled with an rising curiosity in dietary supplements that focus on visible issues like hair development, mature pores and skin and crepey pores and skin,” mentioned Yarden Horwitz, co-founder at Spate.
High takeaways
Magnesium is having a second
Magnesium dietary supplements stay widespread as a result of their big selection of well being advantages. With a search quantity of three.3 million per 30 days and a notable improve of 484.2K searches per 30 days since final 12 months, the report famous that magnesium dietary supplements attest to customers’ belief in established well being staples.
Horwitz, who describes magnesium as a “conventional complement with a brand new buzz”, mentioned the mineral is a high complement as a result of its broad well being advantages, significantly for sleep and anxiousness.
“Customers additionally present a rising curiosity in varied types of magnesium corresponding to citrate, glycinate and sulfate for focused well being advantages,” she added.
The report additionally rated the magnesium development as ‘very probably’ to final, noting:
“The success of magnesium as a preferred complement is prone to endure as a result of its broad vary of well being advantages and its fame as a longstanding, trusted remedy. Its regular upward trajectory during the last couple of years and a number of functions bodes effectively for the way forward for the development. Moreover, ongoing, elevated shopper training about the advantages of various types of magnesium, corresponding to magnesium citrate and glycinate, contribute to its sustained recognition.”
Specialised dietary supplements
The report highlighted a big surge in curiosity for specialised dietary supplements like berberine, gamma-linolenic acid (GLA) and astaxanthin.
Berberine and GLA are each skilled a whopping 256% year-over-year development, whereas astaxanthin noticed 158% year-over-year development.
“Berberine, particularly, has seen a outstanding year-over-year development,” Horwitz mentioned. “These traits recommend a shift in the direction of holistic and personalised wellness options, with customers exploring dietary supplements past conventional once-a-day nutritional vitamins and minerals.”
Hormonal well being
With 7.3 million month-to-month searches per 30 days and 193.8% year-over-year development, hormone balancing is a high concern for customers, indicating a rising recognition of the pivotal position of hormones in general well-being and a concentrate on ladies’s well being.
“Dietary supplements aimed toward hormonal steadiness are gaining traction, with notable development in searches for merchandise addressing menopause and hormone balancing,” Horowitz mentioned. “This means an growing shopper concentrate on managing hormonal well being by means of dietary and supplementary interventions, underscoring a proactive strategy to general wellness. This means a heightened shopper concentrate on managing hormonal modifications and associated well being points amongst ladies. There are additionally vital rising searches for dietary supplements and ingestibles which might be good for being pregnant.”
Pure substances
Customers are exhibiting a rising choice for dietary supplements derived from pure sources with antioxidant properties, corresponding to astaxanthin and rutin, Horwitz mentioned. She added that this development highlights an inclination towards pure and plant-based compounds, aligning with a holistic strategy to well being and wellness.
Client preferences
Dietary supplements wealthy in antioxidants like astaxanthin point out a rising curiosity in pure compounds. This development highlights customers’ pursuits in dietary supplements that align with a pure and holistic strategy to well being and wellness.
Whereas trusted classics will probably stay a staple for a lot of, customers are additionally taking a extra tailor-made strategy by exploring quite a lot of choices past fundamental nutritional vitamins and minerals to fulfill particular well being issues.
To be taught extra about these traits, you may obtain Spate’s 2024 Supplement Trends Report here.
