The intestine well being pattern, and by extension the intestine well being business, has undergone an astronomic rise, over the previous decade.
The place as soon as upon a time, the intestine was a topic mentioned solely by dieticians and medical doctors, now it’s the a part of the frequent vernacular and fuels a billion-dollar business worldwide. We have a look at all of the methods the intestine well being phenomena is impacting the meals and beverage business because it continues to develop and evolve.
Right here’s the newest…
20 June 2024: How brands are capitalising on gut health
Intestine well being is proving to be massively common with customers and enormously worthwhile for meals and beverage producers. In monetary phrases, it’s the reward that retains on giving.
10 June 2024: Do consumers believe ‘better-for-you’ marketing on snacks?
The wellness business is booming, with well being and health traits changing into common amongst customers and worthwhile for manufacturers. However do customers belief the ‘better-for-you’ advertising printed on the merchandise they purchase?
29 Could 2024: Understanding the Autoimmune Protocol diet
Well being traits are enormous in the meanwhile, with new diets and ‘superfoods’ popping up on an nearly weekly foundation. Enter the Autoimmune Protocol (AIP) weight loss plan.
21 Could 2024: Are protein bars and powders damaging to gut health?
Excessive-protein merchandise and intestine well being signify two of the most important meals traits of the final decade, however is one dangerous for the opposite?
15 Could 2024: How do consumers perceive ‘gut health’ products?
Merchandise focusing on ‘intestine well being’ have a spread of advantages, but these aren’t at all times clear in advertising. How do customers perceive intestine well being, and is that this understanding congruent with actuality?
15 Could 2024: How brands communicate gut health benefits, creatively
In Europe, food and drinks makers tapping into the intestine well being pattern discover themselves hamstrung by well being claims laws. How can they impart advantages, with out breaking the legislation?
10 Could 2024: Prebiotics: What are they, what are the different types, and what is their future?
Prebiotics are a singular a part of the intestine well being pattern. How are prebiotics utilized in meals and the way is regulation impacting the sector? The so-called Father of Prebiotics weighs in.
8 Could 2024: Carrot fibre to plant-based kefir: How 3 start-ups are targeting a healthier gut
The intestine well being pattern has exploded lately. FoodNavigator seems at three European start-ups exploring totally different substances to spice up the microbiome.
2 Could 2024: Low-histamine diet: Is this the new food trend to watch?
Understanding of high-histamine and histamine-liberating meals is comparatively new, nevertheless it’s rapidly gaining shopper curiosity. So, what is that this new pattern in the direction of consuming low-histamine meals and is it one to look at?
20 March 2024: Gut health business is booming: What’s next for this unstoppable health trend?
The intestine well being pattern is likely one of the single largest adjustments to hit the meals and drinks business in current a long time. So what are gut-loving customers shopping for and what gut-friendly merchandise will we see subsequent?
14 March 2024: Gut health: Why this consumer trend is here to stay
Client urge for food for gut-health pleasant meals reveals no indicators of abating as understanding of its influence on total well being continues to develop. However how will this pattern evolve and develop sooner or later?
